People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics. Daily [...]
The 4 Marketing Metrics Mandates
There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. I recently gave a presentation to the Measured Marketing Roundtable at Techpoint, Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates View more [...]
Finally! A Blog Post Scoreboard
Knowing which of your blog posts are most successful, and in what way, is invaluable in the never-ending process of honing your blog’s content approach and community orientation. Bloggers have always been challenged by on one hand having both a surplus of potential success metrics, and a scarcity of data aggregation tools. The new PostRank [...]
