Digital Marketing, PR 20

3 Steps to Building a Solid Media List

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Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website?  If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area […]

Community Management, Digital Marketing, Social Business, Conferences and Events, PR 20, Social Media Staffing and Operations

The 7 New Roles Agencies Must Play to Survive Real-Time Business

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Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before. Sales can be closed instantly online. Customer service issues can be resolved […]

Content Marketing, Digital Marketing, Social Business, Social Media Strategy, Agency Promotion, Integrated Marketing and Media, Social Media Staffing and Operations

6 Critical Services Agencies Must Provide to Stay Relevant in Social Media

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Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. An Enormous Opportunity The huge (and […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Twitter Top 20 Interviews

Dave Fleet – The Twitter 20 Interview About PR and Social Media

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If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the […]

Digital Marketing, Social Business, Social Media Strategy, PR 20, Social Media Marketing, Social Media Staffing and Operations

Back Up the Bus – The Changing PR Timeline

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Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct […]

Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, PR 20, Social Media Marketing

Why Can’t PR Do Digital?

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Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive […]

Digital Marketing, Social Media Strategy, Social Media Tools, PR 20, Social Media Marketing

6 Ways to Revolutionize PR and Press Releases

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Audiences are continuing to fragment. The explosion in TV channels, radio stations and magazines, combined with Tivo, the Web, and iTunes has made it possible for everyone to live the long tail dream. To create for themselves a hyper-targeted reality where they watch, listen and read precisely the things that reflect their personalized tastes and […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Shannon Paul – The Twitter 20 Interview on Social Media and PR

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Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the new role of public relations […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, Search Marketing Advice, Social Media Marketing, Twitter Top 20 Interviews

Lee Odden – The Twitter 20 Interview on SEO and Social Media

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Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, and […]