PR | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Dave Fleet – The Twitter 20 Interview About PR and Social Media

November 4th, 2009 | Written By: Jay Baer
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If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient.
A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the shores [...]

Tagged as: communications strategy, dave fleet, PR, public relations, social media, social media listening, Social Media Marketing, twitter, Twitter 20, twitter interview

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Why Can’t PR Do Digital?

June 2nd, 2009 | Written By: Jay Baer
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Why aren’t PR firms offering digital marketing services to their clients?
On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert.
The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive as I’d [...]

Tagged as: counselor's academy, digital marketing, PR, PR 2.0, PRSA, public relations, search engine optimization, SEO, social media

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Shannon Paul – The Twitter 20 Interview on Social Media and PR

April 23rd, 2009 | Written By: Jay Baer
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Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the new role of public relations [...]

Tagged as: blogging, conversation marketing, PR, public relations, shannon paul, social media, Social Media Marketing, social media ROI, Twitter 20, twitter interview

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Lee Odden – The Twitter 20 Interview on SEO and Social Media

April 8th, 2009 | Written By: Jay Baer
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Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, [...]

Tagged as: Lee Odden, PR, public relations, search optimization, SEO, social media, Social Media Marketing, social media strategy, Top Rank Marketing, twitter, Twitter 20, twitter interview

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Beth Harte – The Twitter 20 Interview About Marketing and Social Media

March 24th, 2009 | Written By: Jay Baer
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Beth Harte has been dispensing solid, effective marketing advice to companies and students for more than a decade. Now, her killer blog (The Harte of Marketing) and her wisdom-filled Tweets have increased her reach and influence geometrically. That’s a positive development, as her students at Immaculata University and the folks in Philadelphia shouldn’t have her [...]

Tagged as: Beth Harte, email marketing, Online Media Boot Camp, PR, public relations, social media, Social Media Marketing, twitter, Twitter 20, twitter interview