6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
- March 3rd, 2010 | Written By: Jay Baer
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Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. An Enormous Opportunity The huge (and [...]
Tagged as: agencies, content creation, PR, PR 2.0, social crm, social media ROI, social media strategy
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Dave Fleet – The Twitter 20 Interview About PR and Social Media
- November 4th, 2009 | Written By: Jay Baer
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If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the [...]
Tagged as: communications strategy, dave fleet, PR, public relations, social media, social media listening, Social Media Marketing, twitter, Twitter 20, twitter interview
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Back Up the Bus – The Changing PR Timeline
- July 9th, 2009 | Written By: Jay Baer
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Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct [...]
Tagged as: blogger relations, media relations, PR, pr 2, public relations
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Why Can’t PR Do Digital?
- June 2nd, 2009 | Written By: Jay Baer
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Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive [...]
Tagged as: counselor's academy, digital marketing, PR, PR 2.0, PRSA, public relations, search engine optimization, SEO, social media
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A New Formula for Measuring PR Success
- May 12th, 2009 | Written By: Jay Baer
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Isn’t there a better way to measure PR effectiveness? Experienced digital marketers know that “conversion rate” is the holy grail of online success metrics. Conversion rate is the percentage of visitors to a Web site that accomplish an objective. If 100 people visit your Web site, and 7 of them fill out your lead form, [...]
Tagged as: PR, PR 2.0, press releases, public relations, social media ROI
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