YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 0  |  Add Yours

Community Building Through Innovative Conferences

Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to listen here: Download [...]

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3 Ways Marketers Can Get More From Their Smartphones

 With the utmost excitement I signed for the package, opened it up, and removed it from the box. I had in my hands the new Samsung Galaxy S from T-Mobile. With glee I told friends that I had a shiny new toy. And for many days, stretching into weeks, I played with it as though [...]

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social media tools 16  |  Add Yours

Social Media Time Savers: 4 New Productivity Tools and How to Use Them

Jess Ostroff is Managing Editor at Convince & Convert. She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. As Jay mentioned in his post yesterday, there’s a serious influx of information out there, [...]

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