It’s time for PR to start thinking like salespeople. Here’s how PR can apply sales funnel strategies to pitching, networking, and more.
Companies of all sizes can benefit from applying a lean mindset to their PR strategy. These three tips will show you how.
PR isn’t always a must-have—not for every business at every stage. Learn how to determine when PR is the right investment for your company.
Your senior executive team can’t afford to take a hands-off approach to PR. C-level executives must be engaged for winning PR results.
PR agencies everywhere are upping their game to keep pace with the changing world. Make sure you and your agency are on the right track.
More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. However, before content promotion was en vogue, these three brands figured out a way to get their content in front of millions of eyeballs.
When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do these 3 components of your pitch need to be present:
In partnership with PR News, Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Here are three interesting highlights from the study, which expose exactly how PR pros are using social media.
The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business, the Google+ experts; SAP, a German multinational software company; Canva, the Australian, “amazingly simple” graphic design app; global retail giant Walmart; and the world’s largest credit union Navy Federal.
Lately, I’ve been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don’t matter, because the affliction I see is universal. It is that most marketing awards entry write-ups are absolutely terrible. Look, I get it. Convince & Convert is the fifth […]
In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The […]
Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area […]