Convince and Convert Blog: Social Media Strategy and Social Media Consulting

The 8 Wrong Questions PR Firms Are Asking About Social Media

August 18th, 2010 | Written By: Jay Baer
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The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are [...]

Tagged as: PR 2.0, PR firms, public relations, Social Media Marketing, social media metrics, social media operations, social media strategy

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What BP Can Learn from Umpire Jim Joyce

June 3rd, 2010 | Written By: Jay Baer
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We don’t ask for much, really. We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. We’ll forgive Roger Clemens. We’ll be okay eventually with Mel Gibson. Same thing with Marion Jones. And Tiger. But [...]

Tagged as: bp, crisis management, jim joyce, perfect game, PR 2.0, public relations

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4 Ways Bloggers Differ From Reporters

January 21st, 2010 | Written By: Jay Baer
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You have to pitch bloggers differently than reporters. The marvelous Dave Fleet writes a lot about this topic, and Chris Brogan produced a terrific, straightforward post about blogger pitching recently. Here’s my thoughts on some advanced blogger pitching ideas and the key differences between bloggers and reporters. Influence is Made Not Born Guess how many [...]

Tagged as: bloggers, blogging, influencers, pr 2, public relations

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HARO Gets Serious About Crowd Sourced Journalism

January 19th, 2010 | Written By: Jay Baer
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Help A Reporter Out (HARO), the uber-simple brainchild of hyper-active, skydiving, PR wild child Peter Shankman has gone big-time. Born humbly as a simple way for reporters to connect with potential sources, HARO has grown to more than 50,000 participating reporters, with 150,000 people receiving three daily emails stuffed with requests for sources. Not surprisingly, [...]

Tagged as: crowd sourcing, Get Satisfaction, HARO, Help a Reporter, Peter Shankman, pr 2, public relations, Thom Brodeur

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Social Media Plus Sucking Equals Success

January 13th, 2010 | Written By: Jay Baer
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Sometimes being wrong feels so right. Truth and candor are in short supply these days. Perhaps it’s always been this way, but it sure seems like there’s an awful lot of politicians, celebrities, and athletes that have been unmasked as liars and losers. Soon we’ll have someone taking steroids while cavorting with hookers and debating [...]

Tagged as: crowd sourcing, customer experience, domino's, Ford, pr2, public relations, social crm, social media, social media strategy, vitamin water