4 Ways Bloggers Differ From Reporters
- January 21st, 2010 | Written By: Jay Baer
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You have to pitch bloggers differently than reporters. The marvelous Dave Fleet writes a lot about this topic, and Chris Brogan produced a terrific, straightforward post about blogger pitching recently.
Here’s my thoughts on some advanced blogger pitching ideas and the key differences between bloggers and reporters.
Influence is Made Not Born
Guess how many readers this blog [...]
Tagged as: bloggers, blogging, influencers, pr 2, public relations
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HARO Gets Serious About Crowd Sourced Journalism
- January 19th, 2010 | Written By: Jay Baer
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Help A Reporter Out (HARO), the uber-simple brainchild of hyper-active, skydiving, PR wild child Peter Shankman has gone big-time.
Born humbly as a simple way for reporters to connect with potential sources, HARO has grown to more than 50,000 participating reporters, with 150,000 people receiving three daily emails stuffed with requests for sources.
Not surprisingly, HARO started [...]
Tagged as: crowd sourcing, Get Satisfaction, HARO, Help a Reporter, Peter Shankman, pr 2, public relations, Thom Brodeur
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Social Media Plus Sucking Equals Success
- January 13th, 2010 | Written By: Jay Baer
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Sometimes being wrong feels so right.
Truth and candor are in short supply these days. Perhaps it’s always been this way, but it sure seems like there’s an awful lot of politicians, celebrities, and athletes that have been unmasked as liars and losers.
Soon we’ll have someone taking steroids while cavorting with hookers and debating [...]
Tagged as: crowd sourcing, customer experience, domino's, Ford, pr2, public relations, social crm, social media, social media strategy, vitamin water
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Dave Fleet – The Twitter 20 Interview About PR and Social Media
- November 4th, 2009 | Written By: Jay Baer
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If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient.
A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the shores [...]
Tagged as: communications strategy, dave fleet, PR, public relations, social media, social media listening, Social Media Marketing, twitter, Twitter 20, twitter interview
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Panic in the Aisles – Airborne Social Media Lessons
- September 22nd, 2009 | Written By: Jay Baer
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I was on a flight home from Kansas City last week when a bit of condensation apparently emitted from the air conditioning as we were preparing for take-off. A passenger shouted “there’s smoke in the plane” followed by a second passenger, then a third, etc.
The flight attendants were a bit stunned and immediately got [...]
Tagged as: crisis communications, crisis management, pr 2, public relations, social media, social media crisis, social media lessons
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4 Brand-Saving Recommendations for Social Media Crisis Management
- July 16th, 2009 | Written By: Jay Baer
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Is today your Domino’s?
Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness.
In April, two Domino’s employees created a foolish and disgusting video, and posted it to YouTube, setting off a firestorm of coverage on Twitter. It was [...]
Tagged as: crisis communications, crisis management, domino's, pr 2, public relations, social media, social media crisis
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Back Up the Bus – The Changing PR Timeline
- July 9th, 2009 | Written By: Jay Baer
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Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct [...]
Tagged as: blogger relations, media relations, PR, pr 2, public relations
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Why Can’t PR Do Digital?
- June 2nd, 2009 | Written By: Jay Baer
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Why aren’t PR firms offering digital marketing services to their clients?
On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert.
The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive as I’d [...]
Tagged as: counselor's academy, digital marketing, PR, PR 2.0, PRSA, public relations, search engine optimization, SEO, social media
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A New Formula for Measuring PR Success
- May 12th, 2009 | Written By: Jay Baer
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Isn’t there a better way to measure PR effectiveness?
Experienced digital marketers know that “conversion rate” is the holy grail of online success metrics. Conversion rate is the percentage of visitors to a Web site that accomplish an objective. If 100 people visit your Web site, and 7 of them fill out your lead form, your [...]
Tagged as: PR, PR 2.0, press releases, public relations, social media ROI
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6 Ways to Revolutionize PR and Press Releases
- April 30th, 2009 | Written By: Jay Baer
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Audiences are continuing to fragment. The explosion in TV channels, radio stations and magazines, combined with Tivo, the Web, and iTunes has made it possible for everyone to live the long tail dream. To create for themselves a hyper-targeted reality where they watch, listen and read precisely the things that reflect their personalized tastes and [...]
Tagged as: pitchengine, PR, PR 2.0, press releases, public relations, social media, social media strategy
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