Social Media and UGC Best Practices for Museums

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W. Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum, joins the Social Pros Podcast this week to discuss how he harnesses the power of the staff within the museum for social media, the museum’s program to foster user-generated content from social followers, and how he negotiates a world that has no budget for social media.

How Customer Service can Devastate Your Social Media Plans

Social Pros with Peter Shankman

Peter Shankman – entrepreneur, author, and consultant – joins the Social Pros Podcast this week to discuss the essentials of social media customer service, including managing social media presence, balancing marketing and customer service, and empowering employees to make a difference.

Using Social Media to Win Hearts in Financial Services

Social Pros Michael Toner, Navy Federal

Michael Toner, Social Media Manager at Navy Federal Credit Union, joins the Social Pros Podcast this week to discuss focusing on culture to perfect social media strategy, how he puts content first and foremost in his engagement with customers, and his plan to harness the power of internal brand ambassadors.

Social Media Lessons from America’s Biggest Company

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Chad Mitchell, Senior Director of Digital Communications for Walmart, joins the Social Pros Podcast this week to discuss his social team’s changing structure, managing the reputation of a company that operates on so many levels, and staying authentic with a global brand.

An Airline that Genuinely Delights Passengers using Social Media

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Greg Hounslow, Emerging Media Advisor at WestJet, joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there). Please Support Our […]

Ethical Public Relations in the New Age of Wikipedia

Wikipedia - The Free Encyclopedia

David King, Founder and Director at Ethical Wiki, joins the Social Pros Podcast this week to talk about the impact Wikipedia has on social media in today’s world, the future of PR, and how companies can better work with the Wikipedia community.  Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us […]

Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

No Mopes Allowed - Chief Oliver

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Read on for some of the highlights […]

How to Capture the Excitement That’s Already There

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Kevin Hunt, Corporate Social Media Manager at General Mills, joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Read on for some of the highlights and tweetable moments, […]

How to Utilize Social to Manage Customer Expectations

Tony Clark, Cedar Point Amusement Park

Tony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors. Read on for some of the […]