YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 0  |  Add Yours

How to Maintain Your Brand’s Authentic Voice

Brooks Thomas, Communications Specialist at Southwest, joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Read on for some of the highlights and tweetable moments, or listen to the [...]

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PR 2.0 4  |  Add Yours

How to Integrate Inbound Marketing Tactics Into Your PR Strategy

In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The [...]

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Social Pros Podcast 1  |  Add Yours

Leveraging Your Company’s Internal Power for Good Social

Sonny Gill, Social Media Manager at U.S. Cellular, joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Read on for some of the highlights and tweetable moments, or listen to [...]

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PR 2.0 0  |  Add Yours

3 Steps to Building a Solid Media List

Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website?  If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area [...]

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Social Pros Podcast 2  |  Add Yours

To Succeed in Social Make the Story Bigger

Ekaterina Walter, author of Think Like Zuck and social innovator for Intel, joins the Social Pros Podcast this week to discuss the future of Facebook, woven-in social media strategy at a multi-national tech powerhouse, and empowering customers through social with that human touch. Read on for some of the highlights or listen below for the full podcast. [...]

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Social Pros Podcast 0  |  Add Yours

Beyond Analytics: Brand Insight and Understanding

Chuck Hemann, Director of Analytics at WCG, joins the Social Pros Podcast this week to tell us about the difference between analytics and insight in the social branding sphere, and the importance of both. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to listen [...]

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Digital Agency Toolkit 31  |  Add Yours

23 Social and Digital Services Agencies Should be Selling

I love this quote from Paul Roetzer, author of The Marketing Agency Blueprint (which I highly recommend): Hybrid agencies will come to rule the marketing world. These emerging leaders are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They thrive on change, and continually apply shifts and [...]

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PR 2.0 40  |  Add Yours

Blogger Outreach Changes the PR Timeline Forever

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, [...]

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PR 2.0 29  |  Add Yours

10 Key Points in the New Client Pre-Nuptial Agreement

Guest post by Lori R Taylor, founder of REV Media Marketing llc, is a 20 year marketing veteran, dedicated to direct response metrics and firmly believes “if popularity is vanity then sales are sanity – it’s up to you to decide how crazy you can afford to be.” Remember that first meeting between the prospective new [...]

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Conferences and Events 13  |  Add Yours

The 7 New Roles Agencies Must Play to Survive Real-Time Business

Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before. Sales can be closed instantly online. Customer service issues can be resolved [...]

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