Convince and Convert Blog: Social Media Strategy and Social Media Consulting

5 Reasons Why Digital Marketing Will Thrive in the Recession

September 30th, 2008 | Written By: Jay Baer
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From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. [...]

Tagged as: behavioral targeting, email marketing, integrated marketing, media mix, online media, ppc, recession proof marketing, search marketing, web site analytics and testing, web site KPI

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The 10 Strengths of the Agency of the Future

September 16th, 2008 | Written By: Jay Baer
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Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish [...]

Tagged as: ad agencies, ad agency, advertising agencies, digital capabilities, digital marketing, digital marketing agency, interactive advertising, Internet Advertising, millennials, recession proof marketing, sapient, social media, social networking, traditional agencies, Web site Analytics and Metrics, Web site testing and optimization

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Internet Advertising to Grow 20% in 2008

August 13th, 2008 | Written By: Jay Baer
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A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials. Top categories for online advertising spend include: Finance, insurance, real estate – 29.6% of overall spend Media and entertainment – 25.2% Retail – 13.8% Other – 12.9% Auto – 8.6% [...]

Tagged as: ad agencies, advertising agencies, digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, recession proof marketing, traditional agencies

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Media Buyers Say Internet Advertising Will Grow in Next 6 Months

July 7th, 2008 | Written By: Jay Baer
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Market Research firm Advertising Perceptions released a new survey of 1,811 media buyers showing that a whopping 72% of them believe Internet advertising spend will increase in the second half of 2008. This is a shocking finding, considering that no other medium (other than mobile) was expected to grow by more than 28% of the [...]

Tagged as: banner ads, integrated marketing, Internet Advertising, internet media buying, media mix, mobile marketing, online media, online media planning, ppc, recession proof marketing, search marketing

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Google’s Popularity is Costing You Money

June 30th, 2008 | Written By: Jay Baer
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Paid search management vendor Covario said today that PPC spending was up 52% in Q1 2008 versus 2007. 52% is a big leap for an already red-hot digital marketing tactic. But perhaps more interesting was the finding that Google took in 85% of the paid search spend in the first quarter. (No wonder Yahoo! rushed [...]

Tagged as: ad sense, conversion rate, cost per click, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, recession proof marketing, ROI, search management, search marketing, SEM