Digital Marketing, Guest Posts, Mobile, Social Media Case Studies, Social Media Measurement, Integrated Marketing and Media, Social Media ROI

Driving Sales with Relevancy and Utility

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Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. […]

Content Marketing, Email, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Email Marketing Advice, Facebook, Social Media Marketing

What Facebook and Email Stole from Google’s Playbook

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A long time ago, you could get Web pages ranked in search engines solely based on how many times a keyword was present on the page. This of course resulted in the laughably loathsome practice of keyword stuffing, where Web pages were purposefully written with “discount Easter baskets for sale” 30 times in a row. […]