Ever launched a clever campaign, only to watch it grow irrelevant over time? Consider taking a bite out of Snickers’ playbook.
Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget […]
Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at […]