Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Co-op SEO and the Future of Websites

July 26th, 2010 | Written By: Jay Baer
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Guest post by Jason Kintzler, the Founder and CEO of PitchEngine, where people go to get the word out. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release [...]

Tagged as: backlinks, co-op SEO, content distribution, Jason Kintzler, pitchengine, PR 2.0, search engine optimization, search-optimized releases, SEO, SMNR, social media news release, social media newsroom, social media press release

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Why Can’t PR Do Digital?

June 2nd, 2009 | Written By: Jay Baer
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Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive [...]

Tagged as: counselor's academy, digital marketing, PR, PR 2.0, PRSA, public relations, search engine optimization, SEO, social media

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Customized Internet Marketing Training for Agencies

September 11th, 2008 | Written By: Jay Baer
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Convince & Convert launches new training program series to help agencies improve their digital capabilities Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs. We are offering 5 intensive, all-day sessions to train ad agencies and [...]

Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, email marketing, Internet Advertising, internet media buying, jason baer, marketing audit, online media planning, ppc programs, pr agencies, PR firms, search engine optimization, SEM, SEO, social media, traditional agencies

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7 Critical Questions When Outsourcing SEO

August 11th, 2008 | Written By: Jay Baer
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Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How [...]

Tagged as: competitor analysis, digital capabilities, digital marketing, keyword selection, outsourcing SEO, search engine copywriting, search engine optimization, search management, search marketing, search optimization, search terms, search volume, SEO, seo campaigns