This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training, social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer” with Paul Gillin about B2B social media marketing is available now. Social media and content strategist and President of Convince and
July 3, 2011 Leave a Comment
Why Google Has the Hammer To Make Businesses Use Google Plus
Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. My initial, abbreviated take is that Google’s new social
July 26, 2010 104 Comments
Co-op SEO and the Future of Websites
Guest post by Jason Kintzler, the Founder and CEO of PitchEngine, where people go to get the word out. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release
July 23, 2009 77 Comments
Use Online Listening for Competitive Research
Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave. Are your customers telling you everything you need to know to improve the bottom line? Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and
September 11, 2008 2 Comments
Customized Internet Marketing Training for Agencies
Convince & Convert launches new training program series to help agencies improve their digital capabilities Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs. We are offering 5 intensive, all-day sessions to train ad agencies and
August 11, 2008 32 Comments
7 Critical Questions When Outsourcing SEO
Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How
August 6, 2008 11 Comments
The Truth About Publicis Buying Performics
In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today. One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic
July 23, 2008 9 Comments
Agency Advantage Tools #1 – Website Grader
Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools. There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing
