YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 2  |  Add Yours

The Critical Interplay Between Social and Search

Rand Fishkin, Founder and CEO of SEOmoz, joins the Social Pros Podcast this week to discuss content calendar and community management at SEOmoz, the rumors of Google’s Author Rank, and the future of Facebook’s new Graph Search feature. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge [...]

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mobile 0  |  Add Yours

4 Ways Mobile Impacts SEO

Internet marketers are always looking for ways to leverage search engines, and search engines are always looking for ways to make search fair. This means that the dynamics of search are constantly changing. This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile [...]

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Search Marketing Advice 3  |  Add Yours

Improve Your Click-Through Rate with Rich Snippets

More often than not, we have a very specific end result in mind when using search engines. After entering a keyword or phrase, a multitude of results are presented for us and we are then left to choose which looks the most relevant to what we were after in the first place. Of course, you [...]

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Search Marketing Advice 31  |  Add Yours

7 SEO Principles Bloggers Must Remember

Writing solid content is only one piece of the puzzle when it comes to marketing a successful blog. It’s important to advantage of search engines by building link equity, flattening your blog, and using other SEO tactics to make sure your content is getting the attention it deserves. These seven SEO tips can play a [...]

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google plus 11  |  Add Yours

Social Frosting, Google Plus, and SEO – a Conversation

This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training, social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer” with Paul Gillin about B2B social media marketing is available now.  Social media and content strategist and President of Convince and [...]

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google plus 175  |  Add Yours

Why Google Has the Hammer To Make Businesses Use Google Plus

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including  Jason Falls and Chris Brogan. My initial, abbreviated take is that Google’s new social [...]

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Blogging and Content Creation 25  |  Add Yours

5 Search and Social Trends for 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see [...]

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Guest Posts 105  |  Add Yours

Co-op SEO and the Future of Websites

Guest post by Jason Kintzler, the Founder and CEO of PitchEngine, where people go to get the word out. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release [...]

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Guest Posts 78  |  Add Yours

Use Online Listening for Competitive Research

Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave. Are your customers telling you everything you need to know to improve the bottom line? Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and [...]

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Conferences and Events 50  |  Add Yours

Why Can’t PR Do Digital?

Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive [...]

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