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Lee Odden – The Twitter 20 Interview on SEO and Social Media

April 8th, 2009 | Written By: Jay Baer
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Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, [...]

Tagged as: Lee Odden, PR, public relations, search optimization, SEO, social media, Social Media Marketing, social media strategy, Top Rank Marketing, twitter, Twitter 20, twitter interview

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7 Critical Questions When Outsourcing SEO

August 11th, 2008 | Written By: Jay Baer
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Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How [...]

Tagged as: competitor analysis, digital capabilities, digital marketing, keyword selection, outsourcing SEO, search engine copywriting, search engine optimization, search management, search marketing, search optimization, search terms, search volume, SEO, seo campaigns

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants. How can I help you?
Email
jay@convinceandconvert.com
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The Best of Twitter 20
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Blog Posts
- The 39 Social Media Tools I'll Use Today
  February 17, 2010 (787)
- Are You Taking Social Media Shortcuts?
  March 09, 2010 (533)
- 13 Observations From South by Southwest (SXSW)
  March 16, 2010 (448)
- Crushing the Myth of B2B Social Media
  December 27, 2009 (297)
- The 6 Dangerous Fallacies of Social Media
  October 08, 2008 (277)
- 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
  March 03, 2010 (270)
- Develop a Social Media Strategy in 7 Steps
  August 20, 2009 (245)
- Your Customers Don't Want to be Your Friend
  November 10, 2009 (235)
- Getting Serious About Social Media
  March 18th, 2010
- 13 Observations From South by Southwest (SXSW)
  March 16th, 2010
- 7 Reasons Not to Put All Your Eggs in the Twitter Basket
  March 16th, 2010
- Staggering Social Media Insights – The Best of Twitter 20 eBook
  March 10th, 2010
- Are You Taking Social Media Shortcuts?
  March 9th, 2010
- How to Match 10 Key Success Metrics to Your Blogging Strategy
  March 4th, 2010
- 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
  March 3rd, 2010
- 4 Reasons the Social Business Evolution Starts Now
  March 2nd, 2010
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