Why PPC is about to skyrocket – and then CRASH
- October 14th, 2008 | Written By: Jay Baer
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Times are tough. But one area that is ready to soar is pay-per-click search marketing (PPC). That most measurable and controllable of digital marketing opportunities, PPC looks like a no-brainer in this economy. Have you called a newspaper lately and asked them if they’ll charge you per phone call generated? Even with ad sales down [...]
Tagged as: cost per click, digital marketing, google, Internet Advertising, pay-per-click, ppc, ppc programs, PPC tips, ROI, SEM
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Customized Internet Marketing Training for Agencies
- September 11th, 2008 | Written By: Jay Baer
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Convince & Convert launches new training program series to help agencies improve their digital capabilities Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs. We are offering 5 intensive, all-day sessions to train ad agencies and [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, email marketing, Internet Advertising, internet media buying, jason baer, marketing audit, online media planning, ppc programs, pr agencies, PR firms, search engine optimization, SEM, SEO, social media, traditional agencies
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The Truth About Publicis Buying Performics
- August 6th, 2008 | Written By: Jay Baer
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In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today. One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic [...]
Tagged as: ad agencies, advertising agencies, agency self-promotion, digital marketing agency, google, pay-per-click, performics, ppc, publicis groupe, search engine optimization, search marketing, SEM, SEO, traditional agencies
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Agencies Need to be Testing Landing Pages
- July 21st, 2008 | Written By: Jay Baer
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Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]
Tagged as: ad agencies, advertising agencies, conversion rate, cost per click, landing pages, marketing tactics, pay-per-click, ppc, ppc programs, PPC tips, quality score, ROI, search marketing, SEM, web analytics and testing, Web site Analytics and Metrics, web site analytics and testing, Web site testing and optimization
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Google to Show Search Volume – Another Blow to Agencies
- July 15th, 2008 | Written By: Jay Baer
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In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool. This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search [...]
Tagged as: ad agencies, advertising agencies, google, Google ad planner, google analytics, Internet Advertising, internet media buying, keyword research tool, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, search management, search marketing, search volume, SEM, traditional agencies, Web site Analytics and Metrics, web site analytics and testing, web site metrics, web site statistics, Web site testing and optimization
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