Convince & Convert is all about hype-free social media. Practical, achievable advice you can put into place in your company or organization today. To that end we’ve developed a series of free social media worksheets that you can use to help keep elements of your social media program on track. We’ll keep adding these worksheets
August 27, 2009 128 Comments
How to Create a Share of Voice Report
Social Mention is a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums, and elsewhere. Social Mention is not nearly as powerful or customizable as paid social media monitoring software like Radian6, Scoutlabs, or Spiral16, but it’s free and easy to use. Once you launch your social media program,
June 17, 2009 68 Comments
4 Ways to Increase Share of Voice
The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share of voice” – the percentage
