6 Degrees of Influence – The Value of Customer-to-Customer Connections

  • July 22nd, 2010 | Written By: Yael Davidowitz-Neu
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Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics.  She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few [...]

Online Community With Purpose and a Plan

Lisa Beatty was at a cross-roads. This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. So, Lisa Beatty build JaneNation.com, a new opinion, [...]

Does Your Facebook Page Have a Pulse?

Is your Facebook fan page dead or alive? Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. It’s terrific that more and more companies are using [...]

More Is More – A Social Media Case Study

The last in a 3-part series this week on social media case studies. Sometimes, your customers should be the star of your social media show, not the brand. Such is the case for Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If you’re looking to create the all-time greatest [...]