The 3 Amigos: Email, Blogging, Social Sharing
- August 19th, 2010 | Written By: Jay Baer
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For a while now, there’s been too much talk about social media vs. email vs. search. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions [...]
Tagged as: blogging, Compendium, compendium blogware, content creation, content marketing, email marketing, exacttarget, RESMARK, social media case studies, social media success metrics, social sharing, Western River
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6 Degrees of Influence – The Value of Customer-to-Customer Connections
- July 22nd, 2010 | Written By: Yael Davidowitz-Neu
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Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few [...]
Tagged as: brand communities, customer engagement, Leukemia and Lymphoma Society, Lion Brand, social media case studies, social media metrics, social media strategy, Yael Davidowitz-Neu, Yelp
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Online Community With Purpose and a Plan
- May 5th, 2010 | Written By: Jay Baer
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Lisa Beatty was at a cross-roads. This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. So, Lisa Beatty build JaneNation.com, a new opinion, [...]
Tagged as: jane nation, janenation, market research, marketing to women, online community, social media case studies, social media case study, social networking, st john and partners
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Does Your Facebook Page Have a Pulse?
- March 31st, 2010 | Written By: Jay Baer
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Is your Facebook fan page dead or alive? Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. It’s terrific that more and more companies are using [...]
Tagged as: brand communities, bulbstorm, facebook, facebook apps, social media case studies, Social Media Marketing, social media tools
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More Is More – A Social Media Case Study
- November 19th, 2009 | Written By: Jay Baer
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The last in a 3-part series this week on social media case studies. Sometimes, your customers should be the star of your social media show, not the brand. Such is the case for Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If you’re looking to create the all-time greatest [...]
Tagged as: blogging, brand communities, social media, social media case studies, social media case study, Social Media Marketing, social media ROI, social media strategy, Spellbinders
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