More Is More – A Social Media Case Study

The last in a 3-part series this week on social media case studies.
Sometimes, your customers should be the star of your social media show, not the brand.
Such is the case for Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If you’re looking to create the all-time greatest holiday card [...]

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The Art of Social Media – Crowd Sourced Photography

Part 2 of this week’s 3 post series about social media case studies.
Tyson Crosbie is not your ordinary photographer. Since stumbling upon Twitter nearly two years ago, he’s ignored the norms and customs of commercial photography, and found a way to incorporate social media into every element of his work.
As a food photography apprentice, Tyson [...]

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