Brands worldwide celebrated National Dog Day and delighted fans with social media posts starring their beloved furry friends.
Social media was abuzz this weekend as millions tuned into the Oscars. A few brands in particular stood out on the social media red carpet.
The BBC has re-branded its program for sharing 15-second news clips via social media and expanded to new channels. The result is powerful.
For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content. Learn how several brands have implemented practical value content for their audiences.
SPECIAL NOTE: This is the 1,000th blog post to appear on Convince & Convert since I founded this site in 2008. Many, many thanks to all readers and fans for their tremendous support over these five years. I hope to continue providing you thoughtful, interesting content about social/content/digital for a long time to come! ~ […]
This is probably the most important blog post you’ll never need. Drawn from a section of my book The NOW Revolution, I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. 8 Steps to Manage a Social Media Crisis from Jay Baer One of the keys […]
The two most important words in social media should be “so what?” As Tom Webster eloquently put it in his recent Blogworld keynote, when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Tom was referring to data-dredging […]
Real-time business is about capitalizing on opportunity. About keeping your antennae up and finding a way to engage with speed and context. Last month, Amber Naslund and I named our first NOW Revolutionary, someone who’s living the faster, smarter, and more social principles we wrote about in The NOW Revolution. Our first winner was NOW […]
Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. There are 3 […]
Sure, the instantaneous nature of the social Web can create business crises faster than you can say “Tiger Blood” and “Kenneth Cole is an Oaf”. But, that rapidity also creates unprecedented opportunities for marketers with their antenna up, scanning the real-time horizon for a chance to make a difference. George Jordan, the General Manager at […]
Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. It makes for very interesting reading, and the production values and design elements make it a suitable coffee table book, and an excellent […]
There’s been a lot of talk (and rightfully so) lately about industries where social media adoption is as slow as a Brett Favre farewell. Financial services. Utilities. Pharma. And a lot more. I’ll write more about those issues soon, but today let’s turn our attention to an industry where social media is thriving like Cher’s […]