Social Media Strategy

Is Social Media Strategy Required or Redundant?

The Pyramid of Social Media Strategy

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked […]

Social Media Tools, Facebook

14 Ways New Facebook Betrays Small Business

(9) Starbucks

Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! I get it. The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity […]

Social Media Strategy, Social CRM

Why Social Media Has Ruined Your Advantage

clock head

Yesterday, I wrote about real-time information and the death of news cycles. This of course creates considerable challenges for business, which typically is not yet architected for real-time communication (at least not in public). Speed matters. Requiring someone to pull off to the side in your drive-thru lane like a vehicular leper because you didn’t […]

Social Media Tools

Spy on Your Facebook Competitors with HyperAlerts

HyperAlerts

The great thing about companies widely publishing APIs in this age of collaboration is that crafty third-parties can develop tools and features that the developers of the “mother ship” forgot. Browse through Laura Fitton’s amazing One Forty (the app store Twitter neglected to build) and you’ll find thousands of Twitter add-ons. But now that Twitter […]

Social Media Tools

6 Newfangled Social Media Tools Worth Discovering

Social Media Tools Arkayne

I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store. Just in OneForty alone (the unofficial […]