YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Image of the Week 2  |  Add Yours

How Gap Activated Its SXSW Presence

As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. From launching the brand’s official Tumblr site, to curating personalized content across Pinterest, Instagram and Vine, companies and brands [...]

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Content Marketing 15  |  Add Yours

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books,Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him [...]

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Social Media Staffing and Operations 93  |  Add Yours

Blinded by the White: Social Media and Diversity

Over the past couple weeks, two events got me thinking. At South by Southwest in Austin, I was at several events attended by the “social media mafia” – the 300 or so folks that create much of the content around social media nationally. Bloggers, consultants, community managers, et al. There are of course many excellent [...]

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Convince & Convert News 54  |  Add Yours

Please Help Me Support Make-A-Wish Foundation

I need your help please. For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund, we’ll donate $1 of our book advance to Make-A-Wish Foundation®. Go to http://panelpicker.sxsw.com/ If you don’t have an account, please make one. It will take just a few seconds Click the link that [...]

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Conferences and Events 567  |  Add Yours

13 Observations From South by Southwest (SXSW)

As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre. There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. [...]

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Conferences and Events 22  |  Add Yours

Interactive SXSW Business Card

In honor of South by Southwest, home of ironic T-shirts, and cool business cards, I had a special edition of my Convince & Convert cards made. Why should business cards just sit there? Why can’t they serve a higher purpose? In this case, that purpose is to open bottles. Ideally, you won’t associate Convince & [...]

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