I understand QR codes are the new “it” thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones (41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. But whether they will or not [...]
Mobile Opt-in Flies at US Airways
A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice. [...]
Red Robin’s Email Program Has a Broken Wing
By all accounts, Red Robin is very successful restaurant chain. With hundreds of locations nation-wide and well-deserved plaudits for their Unbridled Acts customer service program, Red Robin has it together. (try the Bonzai Burger, Bruschetta Chicken Burger, and the Tower of Onion Rings). But the Red Robin customer loyalty messaging program is far less than it [...]
