4 Steps to Drive Sales with a Social FAQ
- May 11th, 2010 | Written By: Jay Baer
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One of the key benefits of social media that’s not talked about nearly enough is its ability to mitigate doubt and confusion among fence-sitters. Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? To be [...]
Tagged as: content creation, content marketing, social crm, social FAQ, thought leadership, usability
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Is Social Media Too Big For Its Britches?
- April 22nd, 2010 | Written By: Jay Baer
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Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. Louis, I was delighted to join Sarah Evans, Jason Falls, Amber Naslund, and Zena Weist on the closing panel discussion. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very [...]
Tagged as: content marketing, inbound marketing, social crm, social media, social media adoption, social media definition, Social Media Marketing, socialfresh, thought leadership
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Get More Bait in the Water
- December 30th, 2009 | Written By: Jay Baer
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How can you catch more fish? By using more poles. If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas. The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, [...]
Tagged as: atomized content, blogging, blogs, content strategy, podcasts, social media, social media content, Social Media Marketing, thought leadership
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Make it Bigger – The 4 Types of Corporate Blogs
- September 16th, 2009 | Written By: Jay Baer
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Is your blog broad enough? Despite all the hoopla and teeth gnashing about micro-blogging like Twitter, and medium-blogging like Posterous, the good old blog isn’t going anywhere. For many social media objectives, the blog just works better. It’s more searchable, more convincing, and more flexible. But often, it’s also too narrow. Yes, I’ve advocated strongly [...]
Tagged as: blogging, blogs, content creation, corporate blogs, social media, social media strategy, thought leadership
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Audit Your Intellectual Capital – 7 Ways to Find Your Stories
- July 27th, 2009 | Written By: sosnow
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Guest post by Elizabeth Sosnow (@elizabethsosnow), Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Boy gets girl. Boy loses girl. Boy slips on banana peel, [...]
Tagged as: Bliss PR, brand communities, Elizabeth Sosnow, intellectual capital audit, social media stories, social media strategy, stories, storytelling, thought leadership
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