Get More Bait in the Water
- December 30th, 2009 | Written By: Jay Baer
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How can you catch more fish? By using more poles.
If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas.
The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, 18-page tree [...]
Tagged as: atomized content, blogging, blogs, content strategy, podcasts, social media, social media content, Social Media Marketing, thought leadership
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Make it Bigger – The 4 Types of Corporate Blogs
- September 16th, 2009 | Written By: Jay Baer
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Is your blog broad enough?
Despite all the hoopla and teeth gnashing about micro-blogging like Twitter, and medium-blogging like Posterous, the good old blog isn’t going anywhere.
For many social media objectives, the blog just works better. It’s more searchable, more convincing, and more flexible. But often, it’s also too narrow.
Yes, I’ve advocated strongly that your company [...]
Tagged as: blogging, blogs, content creation, corporate blogs, social media, social media strategy, thought leadership
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Audit Your Intellectual Capital – 7 Ways to Find Your Stories
- July 27th, 2009 | Written By: sosnow
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Guest post by Elizabeth Sosnow (@elizabethsosnow), Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries.
Boy gets girl. Boy loses girl. Boy slips on banana peel, [...]
Tagged as: Bliss PR, brand communities, Elizabeth Sosnow, intellectual capital audit, social media stories, social media strategy, stories, storytelling, thought leadership
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Build Thought Leadership Through Social Networking
- June 30th, 2009 | Written By: Jay Baer
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Remember, social media is about people, not logos. That’s why the most powerful form of social capital is personal, not corporate.
That was the theme of my day-long workshop for the Association of Management Consulting Firms last week in New York. My friend and client Elizabeth Sosnow of BlissPR co-presented with me.
Titled “You’re a Rock [...]
Tagged as: AMCF, blogging, blogs, linkedin, management consultants, social networking, thought leadership, twitter
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9 Ways to Humanize Your Brand (with real humans)
- November 18th, 2008 | Written By: Jay Baer
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Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files)
An agency [...]
Tagged as: chris brogan, conversation marketing, corporate blogging, forrester research, frank eliason, jeremiah owyang, pr strategy, scott monty, slideshare, Social Media Marketing, thought leader, thought leadership, twitter
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