3 Reasons David Lee Roth is a Bad Internet Marketer
- September 22nd, 2008 | Written By: Jay Baer
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I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling.
And then, he [...]
Tagged as: ad agencies, advertising agencies, advertising agency, digital capabilities, digital marketing, integrated marketing, marketing tactics, pr agencies, PR firms, traditional advertising, traditional agencies
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McAfee Hires Tribal DDB: The Tip of the Digital Agency Iceberg
- September 18th, 2008 | Written By: Jay Baer
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AdWeek announced today that security software maker McAfee has hired Tribal DDB as their agency of record. In addition to digital marketing, the assignment includes TV, print, and outdoor.
Note that Tribal DDB is the excellent digital marketing sister of DDB. These guys know their stuff. I’ve met a few Tribal DDB folks via my work [...]
Tagged as: ad agencies, advertising agencies, advertising agency, digital marketing, digital marketing agency, digital specialists, integrated marketing, television advertising, traditional agencies, tribal ddb
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The 10 Strengths of the Agency of the Future
- September 16th, 2008 | Written By: Jay Baer
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Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things).
Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year.
Sapient’s Top 10 Wish List for [...]
Tagged as: ad agencies, ad agency, advertising agencies, digital capabilities, digital marketing, digital marketing agency, interactive advertising, Internet Advertising, millennials, recession proof marketing, sapient, social media, social networking, traditional agencies, Web site Analytics and Metrics, Web site testing and optimization
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Customized Internet Marketing Training for Agencies
- September 11th, 2008 | Written By: Jay Baer
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Convince & Convert launches new training program series to help agencies improve their digital capabilities
Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs.
We are offering 5 intensive, all-day sessions to train ad agencies and PR firms [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, email marketing, Internet Advertising, internet media buying, jason baer, marketing audit, online media planning, ppc programs, pr agencies, PR firms, search engine optimization, SEM, SEO, social media, traditional agencies
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Wake Up Agencies – Digital Shops = Trojan Horse
- September 2nd, 2008 | Written By: Jay Baer
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It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm.
And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets they [...]
Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, digital marketing agency, Internet Advertising, landing pages, pr 2, PR firms, r/ga, seo campaigns, social media, traditional agencies, Web site analytics
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Internet Advertising to Grow 20% in 2008
- August 13th, 2008 | Written By: Jay Baer
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A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials.
Top categories for online advertising spend include:
Finance, insurance, real estate – 29.6% of overall spend
Media and entertainment – 25.2%
Retail – 13.8%
Other – 12.9%
Auto – 8.6%
Despite big cuts in auto marketing in [...]
Tagged as: ad agencies, advertising agencies, digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, recession proof marketing, traditional agencies
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The Truth About Publicis Buying Performics
- August 6th, 2008 | Written By: Jay Baer
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In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today.
One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic collective [...]
Tagged as: ad agencies, advertising agencies, agency self-promotion, digital marketing agency, google, pay-per-click, performics, ppc, publicis groupe, search engine optimization, search marketing, SEM, SEO, traditional agencies
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Agencies Need to Embrace Digital Even If It’s Uncomfortable
- August 4th, 2008 | Written By: Jay Baer
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Excellent post by Bart Cleveland on the AdAge Small Agency blog recently about Comfort Zones.
Bart made the point that if you get too careful and comfortable in your agency, you won’t attract clients that are looking for innovative work. There’s no question this is true. His post used “risky” or groundbreaking creative as the benchmark, [...]
Tagged as: ad agencies, advertising agencies, agency self-promotion, digital capabilities, digital marketing, digital marketing agency, integrated marketing, new business, PR firms, traditional advertising, traditional agencies
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Google to Show Search Volume – Another Blow to Agencies
- July 15th, 2008 | Written By: Jay Baer
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In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool.
This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search for [...]
Tagged as: ad agencies, advertising agencies, google, Google ad planner, google analytics, Internet Advertising, internet media buying, keyword research tool, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, search management, search marketing, search volume, SEM, traditional agencies, Web site Analytics and Metrics, web site analytics and testing, web site metrics, web site statistics, Web site testing and optimization
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Is Digital Marketing Killing Magazine Ads?
- July 13th, 2008 | Written By: Jay Baer
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A report last week by the Publishers Information Bureau found that advertising pages in the nation’s magazines declined by 7.4% compared to the first half of 2007.
With the stock market down by about 20%, and house prices down at least that much in some parts of the country, a 7% dip in magazine ads may [...]
Tagged as: ad agencies, advertising agencies, integrated marketing, Internet Advertising, internet media buying, marketing tactics, media mix, ROI, traditional agencies
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