Can Social Connectivity be Taught? My Thoughts on Trust Agents
- September 1st, 2009 | Written By: Jay Baer
- | Comments
Trust Agents, the new book by Chris Brogan and Julien Smith is storming the bastille of business wisdom, shooting up the NY Times bestseller list. (A rarity these days for a book not about vampires).
The book has been reviewed by a ton of smart people, including Christopher S. Penn, Amber Naslund, Jason Falls, Eric Brown [...]
Tagged as: Book Reviews, chris brogan, humanization, julien smith, social capital, social connectivity, social graph, social networking, trust agents
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
Share This Post:
4 Ways to Increase Share of Voice
- June 17th, 2009 | Written By: Jay Baer
- | Comments
The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share of voice” – the percentage [...]
Tagged as: conversation marketing, customer experience, share of voice, social media, social media listening, social media strategy, trust agents
Comments | Subscribe To This Blog | Sign Up For Our Newsletter
