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January 16, 2009 Written By: 3 Comments

Mack Collier – The Twitter 20 Interview about Blogging and Being Helpful

Are you as good at social media as Mack Collier? Probably not, as proven in this sweeping, live Twitter20 interview. Mack opines on how to write a good blog, how to help others in social media, and why you need to know where your traffic comes from.  Mack is a social media consultant and trainer,

Filed Under: Blogging and Content Creation, Social Media Marketing, Twitter 20 - Interviews on Twitter, Web site Analytics and Metrics Tagged With: , , , , , , , ,
September 22, 2008 Written By: 9 Comments

Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts

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Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site

Filed Under: Campaign Testing and Optimization, Web site Analytics and Metrics Tagged With: , , , , , , , ,
September 16, 2008 Written By: 32 Comments

The 10 Strengths of the Agency of the Future

Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish

July 23, 2008 Written By: 9 Comments

Agency Advantage Tools #1 – Website Grader

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Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools. There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing

July 21, 2008 Written By: 4 Comments

Agencies Need to be Testing Landing Pages

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Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available

July 15, 2008 Written By: 9 Comments

Google to Show Search Volume – Another Blow to Agencies

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In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool.  This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search

June 1, 2005 Written By: 2 Comments

Botox For Your Web Site

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Make these changes now to improve online results Thousands of Web sites built circa 2000-2002 are showing signs of wear and fatigue like a dot com Larry King. Today’s trend is away from flashy, narcissistic pandemics about why YOUR bolt and fastener company is the BEST, and toward obvious, easy-to-use, functional Web sites that respect