Web Site Analytics And Metrics | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Mack Collier – The Twitter 20 Interview about Blogging and Being Helpful

January 16th, 2009 | Written By: Jay Baer
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Are you as good at social media as Mack Collier? Probably not, as proven in this sweeping, live Twitter20 interview. Mack opines on how to write a good blog, how to help others in social media, and why you need to know where your traffic comes from.
Mack is a social media consultant and trainer, [...]

Tagged as: blogging, corporate blogging, mack collier, social media, Social Media Marketing, twitter, Twitter 20, twitter interview, Web site Analytics and Metrics

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Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts

September 22nd, 2008 | Written By: Jay Baer
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Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site [...]

Tagged as: crazy egg, web analytics, Web site analytics, Web site Analytics and Metrics, web site analytics and testing, web site KPI, web site metrics, web site statistics, Web site testing and optimization

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The 10 Strengths of the Agency of the Future

September 16th, 2008 | Written By: Jay Baer
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Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things).
Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year.
Sapient’s Top 10 Wish List for [...]

Tagged as: ad agencies, ad agency, advertising agencies, digital capabilities, digital marketing, digital marketing agency, interactive advertising, Internet Advertising, millennials, recession proof marketing, sapient, social media, social networking, traditional agencies, Web site Analytics and Metrics, Web site testing and optimization

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Agency Advantage Tools #1 – Website Grader

July 23rd, 2008 | Written By: Jay Baer
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Welcome to Agency Advantage Tools, a regular blog series at Convince & Convert that spotlights inexpensive or free digital marketing tools.
There are literally thousands of different Web sites, applications, plug-ins, widgets and more devoted to helping digital marketers do their jobs better or faster. Most advertising agencies and PR firms are too busy doing actual [...]

Tagged as: agency self-promotion, blogs, competitive intelligence, competitor analysis, keyword research tool, keyword selection, search engine copywriting, search engine optimization, search marketing, search volume, SEO, tools you can use, Web site Analytics and Metrics, web site KPI, web site metrics, web site statistics

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Agencies Need to be Testing Landing Pages

July 21st, 2008 | Written By: Jay Baer
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Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]

Tagged as: ad agencies, advertising agencies, conversion rate, cost per click, landing pages, marketing tactics, pay-per-click, ppc, ppc programs, PPC tips, quality score, ROI, search marketing, SEM, web analytics and testing, Web site Analytics and Metrics, web site analytics and testing, Web site testing and optimization

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Google to Show Search Volume – Another Blow to Agencies

July 15th, 2008 | Written By: Jay Baer
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In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool.
This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search for [...]

Tagged as: ad agencies, advertising agencies, google, Google ad planner, google analytics, Internet Advertising, internet media buying, keyword research tool, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, search management, search marketing, search volume, SEM, traditional agencies, Web site Analytics and Metrics, web site analytics and testing, web site metrics, web site statistics, Web site testing and optimization

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Botox For Your Web Site

June 1st, 2005 | Written By: Jay Baer
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Make these changes now to improve online results
Thousands of Web sites built circa 2000-2002 are showing signs of wear and fatigue like a dot com Larry King. Today’s trend is away from flashy, narcissistic pandemics about why YOUR bolt and fastener company is the BEST, and toward obvious, easy-to-use, functional Web sites that respect the [...]

Tagged as: conversion rate, Web site Analytics and Metrics, web site statistics, Web Site Strategy

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