Is Zappos’ Email as Good as Their Social Media?
- July 30th, 2009 | Written By: David Hibbs
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Guest post by David Hibbs, lifecycle marketing manager for integrated marketing firm Off Madison Ave. He specializes in developing strategies to reach the right customer, at the right time, with the right message.
I’m a big fan of Zappos.com. They have personality, transparency, and the willingness to try new things (see every social media case study). [...]
Tagged as: david hibbs, email and social media, email design, email marketing, email testing, off madison ave, zappos
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Optimizing the Impact of Please and Thanks
- March 31st, 2009 | Written By: Jay Baer
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When was the last time you applauded a company?
On a Southwest Airlines flight to Austin for South by Southwest a couple weeks ago, our plane was delayed due to a flat tire. The tire was changed in about 30 minutes, and we were on our way.
The flight landed late in Austin of course, but as [...]
Tagged as: customer experience, social media, social media customer service, social media ROI, southwest airlines, zappos
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Find Your ONE THING Before Launching in Social Media
- December 29th, 2008 | Written By: Jay Baer
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(originally written for MarketingProfs Daily Fix)
The history of marketing has been an unending stream of “biggest sale ever,” “now with extra raisins,” and “easy financing available.” The power of social media is that it allows consumers to peek behind the curtain of brands that have historically been stoic, pushy, and unresponsive.
Successful social media programs cannot [...]
Tagged as: brains on fire, conversation marketing, exide batteries, fiskateers, mighty interactive, rockford fosgate, social media, Social Media Marketing, social media strategy, zappos
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