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Delivering Happiness Delivers Indeed

June 7th, 2010 | Written By: Jay Baer
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Yes, nice guys can finish first. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer [...]

Tagged as: Book Reviews, customer service, delivering happiness, delivering happiness book, tony hsieh, zappos

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Find Your ONE THING Before Launching in Social Media

December 29th, 2008 | Written By: Jay Baer
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(originally written for MarketingProfs Daily Fix) The history of marketing has been an unending stream of “biggest sale ever,” “now with extra raisins,” and “easy financing available.” The power of social media is that it allows consumers to peek behind the curtain of brands that have historically been stoic, pushy, and unresponsive. Successful social media [...]

Tagged as: brains on fire, conversation marketing, exide batteries, fiskateers, mighty interactive, rockford fosgate, social media, Social Media Marketing, social media strategy, zappos

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?
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- 7 Surprising Statistics About Twitter in America
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- 7 Ways to Use Social Media to Create Buzz-Worthy Events
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  August 03, 2010 (1048)
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  July 07, 2010 (922)
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  February 17, 2010 (915)
- Is Twitter for Business Even Worth the Trouble?
  August 12, 2010 (764)
- Nobody Said Social Media Was Easy
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  September 2nd, 2010
- Do You Have the Guts to Expect Social Media Failure
  September 1st, 2010
- Is Social Conversation a Myth?
  August 31st, 2010
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  August 26th, 2010
- Is Starbucks the Most Dangerous Competitor to Facebook?
  August 25th, 2010
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  August 24th, 2010
- The 3 Amigos: Email, Blogging, Social Sharing
  August 19th, 2010
- The 8 Wrong Questions PR Firms Are Asking About Social Media
  August 18th, 2010
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