We are a hype-free social media accelerator that helps corporations take their social programs from good to great. We are not an agency. Instead, we provide audits, strategic planning, metrics and measurement, and ongoing advice and counsel that will help you improve your social media success.
We provide 4 types of social media consulting:
Social Media Strategic Plans
Using our 7-step social media strategic planning process that’s in use in dozens of major corporations (and downloaded 100,000+ times on Slideshare), we deliver a comprehensive, massively useful plan that tells you exactly why you should be involved in social from a business perspective, how you should measure success, what resources and tools are required, and where you should focus your efforts.
For good measure, we throw in 20 or so big ideas to activate your fan base and turn customers into advocates.
Most of our social media strategy clients also work with us on ongoing social media advice and counsel.
Timeline: 60 days
Clients: Atlantic City Alliance, Conn’s, MarketingProfs, Speedway, Swell, Visit California, Wyoming Office of Tourism
Social Media Audits and Analyses
Other than the obvious (and mostly useless) public metrics like number of Facebook fans, how do you evaluate your social media program against competitors? How do you stack up versus ever-changing industry best practices? We’ll tell you.
Our Social Media Audit and Analysis project examines every facet of your current program, and the programs of your competitors, plus leading companies in related industries. We’ll give you detailed, actionable recommendations that you can put into place immediately to improve your social media results.
We’ll tell you what you’re doing right, what the other guys are doing right, where you can improve, and how.
It’s our most popular program.
Timeline: 40 days
Clients: Sony, Caterpillar, Columbia Sportswear, Content Marketing Institute, ExactTarget, Openview Venture Partners
Social Media Scoreboards
The problem with social media measurement isn’t that it can’t be measured, it’s that there are TOO MANY things to measure. Which of the dozens of potential success metrics actually make sense for you? Most of the “social media metrics” are complete bull.
The goal isn’t to be good at social media. The goals is to be good at business because of social media. We help you tell the difference mathematically by creating robust, true, useful, understandable social media scoreboards that you can use to chart your REAL progress.
These scoreboards require us to combine multiple data points with Excel aptitude to create a living document that works.
Timeline: 30 days
Clients: BMC Software, ExactTarget, JDA Software, Europa Sports
Fees: $5,000 – $10,000
Social Pros: Social Media Advice and Counsel
You know what you’re doing. Your social media program is doing fine. But you want it to be better, and you can’t afford to hire some super expensive guru in a black turtleneck to wax poetic about the awesomeness of Pinterest.
Collectively, we’re that guy, but without the attitude or the expense.
Imagine if you had world-class social media expertise sitting in your office 24 hours per day. That’s basically how this works. We’re on call, providing advice and counsel on any social/content/digital issue that crops up in your company. Need advice on video optimization? Got it. Need help crafting a new social media policy for employees? Can do. Need to understand the ever-changing Facebook Insights data? On it. Need to figure out which social media listening software is best for your situation? Consider it done. No question is too crazy.
We’re social media special forces, helping you (and your agencies) stay at the forefront of this insane industry. And, because our background is in digital, we can pitch in on email, search, web strategy and all that, too.
But, we are not an agency. We do not do your social media. We are coaches and counselors. You are in the cake business. We are in the frosting business. That’s why agencies love working with us, because we’re not gunning for their clients. Kumbaya.
Clients: Atlantic City Alliance, ExactTarget, Visit California, Right This Minute, Swell, Wyoming Office of Tourism
Fees: $3,000 – $5,000/month
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