Influencer Marketing, Rick Springfield, and a Bottle Opener that Opened Doors
Influence marketing is all about who you know. It’s about building mutually-beneficial relationships by making connections. Learn how to market to influencers from 22 influential marketers.
Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos
The Amsterdam Airport has embarked on a new kind of social media content which features beautiful user-generated images from Instagram users all over the world. Find out how this creative campaign is driving engagement and increasing tourism.
7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet
We can always be improving our website, content, and social media marketing efforts, but we often overlook the easiest tactics to convert visitors, increase subscribers, and grow our customer base. These changes are so easy, you can start making them immediately.
Why employees are your most important content marketing asset
Every employee has knowledge your customers could benefit from. Use content marketing to unlock that knowledge. Jay Baer discusses in this short video and blog post.
Executive Engagement: Building Top-Floor Content for C-Suites
Appealing to the C-suite with your content marketing can be a difficult challenge, but it’s important to remember that executives consume content just as much as the rest of us. Try these tactics to get your content in front of top-floor consumer.
12 Facebook Success Factors Based on Real Data
The real-time data on nearly 20,000 Facebook business pages has been used to determine several best practices for Facebook engagement. Learn about what works and what doesn’t on both B2C and B2B Facebook pages.
9 New Social Media Statistics and What They Really Mean
Jay Baer analyzes new social media statistics from Social Media Examiner including new data on social media tools and social media usage.
10 Reasons Businesses Will Start Using Google+ Communities in 2014
Google+ Communities are a gold mine for brands, but many marketers still aren’t using them to their full potential. Learn ten reasons why Google+ Communities should be a major part of your content marketing strategy in 2014.
General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign
As if Jimmy Fallon’s shows weren’t enough fun already, GE has partnered with the show to offer some creative Fallonventions as part of their #SomeoneShouldInvent social media campaign.
Does Facebook Anonymous Login Encourage Brand Trust?
The recent f8 conference has created some confusion about just how Facebook’s announcements will change marketers’ jobs. Here, Janrain’s Marketing Strategist explores the two new options that will make a difference for user privacy and brand trust.
Why the best content is about marketing sideways
The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company’s personality, says Jay Baer in this video and short blog post.
How to Speak Like a Human (and Why It Matters)
We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer. Learn how to cut through the marketing clutter with these tips on how to speak like a human.
Building Your Content Tool Box
Creating and sharing content is not easy. Here are John Jantsch’s go-to tools for everything from blogging to images to audio recording.
How to get approval for marketing strategy shifts
The best way to turn a battleship is with many small maneuvers. Jay Baer talks about the value of internal pilot programs in this blog post about internal marketing approvals.
3 Trends in Digital Marketing Creative
New observations from the best of the best in digital marketing prove that consumers are moving to mobile and require a higher level of visual creativity to keep them engaged. These three trends help guide where the industry is heading.
What Fresh Statistics Tell Us About Twitter’s Decline
Is Twitter’s stagnating growth really an issue for the network that is already being used by 16% of the population? It’s possible that visual marketing may take the center stage, though Twitter likely isn’t going anywhere.