A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
The media landscape is more complex than the paid-owned-earned (POE) media model would lead us to believe. Here’s a breakdown of what this new paid-owned-granted-leased-earned (POGLE) media model looks like and which media activities fall within each category.
Facebook Just Told Us How to Do Facebook Marketing
Facebook marketing now requires business to publish useful, Youtility content that fans genuinely care about, says Mark Zuckerberg.
How to Use Google Hangouts On Air to Run Your Next Webinar
Webinars allow you to share your expertise and further build the know/like/trust factor with your community. With Google’s Hangouts On Air, you can take advantage of webinar list-building perks without the associated costs! This post will teach you everything you need to make webinars your #1 list building strategy.
ABC’s World News Tonight Debuts Facebook Newscast
ABC World News Tonight with David Muir is debuting #TheOneThing Facecast, a one-minute newscast produced exclusively for Facebook. The newscast has already been gaining popularity due to the snackable nature of the content and the strength of Facebook video among users.
How to Use Brand Storylines to Spark Social Media Engagement
Any company can post on social media, and most do. To stand out your company has to go further. Brand Storylines shift the customer experience and plant the seeds of a relationship, because they start with a conversation.
10 Important Statistics Your Company Needs to Know About Providing Discounts
The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Here, we dissect 10 relevant statistics related to offering discounts that will help your marketing and sales team generate more revenue.
Top 4 Digital Priorities for Higher Ed CMOs
According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing.
How to Use Predictive Content Analytics
Could you achieve content marketing success by creating less content, not more? In a detailed case study Jay Baer demonstrates the power of predictive content analytics.
How to Track Mobile App Conversions
Creating a mobile app is only the beginning of a successful app strategy. It’s important to understand where users are coming from and how they’re behaving on your app. Use these tips to track mobile conversions and measure the effectiveness of your mobile applications.
4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask
Why don’t CEOs always understand what marketers are doing? Probably because they can never be sure whether or not marketing activities relate directly to their bottom line. Avoid the confusion by answering these four common questions before your CEO even has to ask them.
23 Reasons Why Businesspeople Love Podcasts
Increasingly, business people (especially marketers) are using podcasts to stay on top of trends because it’s the most time-efficient way to get educated. 23 facts and figures about this trend, courtesy of MarketingPodcasts.com
A Systematic 3D Approach to Brainstorming New Content Topics
Inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. Chuck Frey describes his “3D” approach to tap back into writing about the industry, profession, or niche within which you work.
Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr
Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels. The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a dedicated Tumblr blog, but is […]
Does Your Inbound Marketing Funnel Have Enough Room For Trust?
Inbound marketing is about building trust, not making sales. Learn ways to turn your blog readers into paying customers by building advocates, then customers.
How to Use Trending Triggers to Create Contagious Content
In today’s fast-paced, highly reactive information world, trending topics get shared so much it would be foolish for brands NOT to want to ride that bandwagon.
8 Simple Tweaks to Boost Website Conversions
Learn how one blog increased its email subscribers by 60% through these eight simple steps. From free plugins to paid heatmap data on visitor behavior, these tips can help you increase your website conversions today.