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Rohit Bhargava, Found and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.
Keep It Fresh
Keep It FreshTrends are like organic veggies. They can be really beneficial to your marketing recipe, but you want to jump on them while they’re fresh. Once they’ve been out for a while they won’t be as good, or worse, they’ll ruin your entire meal.
The trouble is, it can be hard to stay ahead when it comes to the latest trends. By the time one becomes easy to spot it’s already going stale. It takes a lot of attention and a good helping of intuition to be able to spot what’s coming, and 2018 trends are no different.
The good news is, with some diligence and the help of resources like Rohit Bhargava’s annual release of Non-Obvious, you can learn to spot the less apparent trends and steer your business into the right lane in 2018.
In This Episode
- How “backstory telling” is a new take on traditional storytelling for brands
- How associating with a particular cause or political view has become a marketing tool for many companies
- Why some traditionally automated companies are beginning to offer “human mode” as a premium feature
- How trends can sometimes create an opposition or “anti-trend”
- Why personalized ads can lead to over-targeting
- How a younger generation has led to the anti-nostalgic trend of disappearing content
- How people are adapting to the mass amount of content available
Quotes From This Episode
“Tell the story in a way that makes it meaningful for why you do what you do and why people should believe you.” — @rohitbhargava
“It's not enough to just take a stand if it has nothing to do with what you do.” Share on X
“There is a currency and value that we attach to people, because when we have people there, it’s a different sort of experience.” — @rohitbhargava
“Nostalgia was not created for young people.” — @rohitbhargava
“If we can become idea collectors…and we keep them until we need them, then we would be smarter.” — @rohitbhargava
“If my whole identity was about outrage, I would have to be outraged. Otherwise, I’m not consistent with myself.” — @rohitbhargava
Resources
- Rohit’s Website and Twitter.
- Non-Obvious 2018
- Win Bigly by Scott Adams
See you next week!
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