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It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Jay Baer, Founder of Convince & Convert, joins the Content Experience Show to discuss Talk Triggers and word of mouth marketing.
What’s Your Talk Trigger?
Comments, reviews, conversations… no matter what form your customer chatter takes, the word of the customer is life or death for any business. Advertising dollars can only go so far and in the end, consumers trust one another more than they trust even the most thoughtful and informative ad.
The problem with word of mouth is that it’s completely out of your control… or is it? Jay Baer of Convince & Convert thinks otherwise. His new book, Talk Triggers, is all about his strategy for giving your customers something they want to talk about.
Now that companies around the world are fully embracing content creation, simply having good content isn’t enough to stand out from your peers and competitors. By identifying your own talk trigger, you can begin to shape a story for your company that your customers will be excited to take to their friends.
In This Episode
- Why all content should be an experience
- What it means to have a content experience and how to create one
- How to build a strategy for word of mouth marketing
- How a talk trigger gives your customers a story to tell about your company
Quotes From This Episode
If content isn't experience, what's the point of doing the content? Share on X
“Word of mouth is the most powerful and perhaps the most cost effective form of customer acquisition.” — @jaybaer
“If you want to make word of mouth work for your business, you have to give your customers a story.” — @jaybaer
If all you do is play follow the leader, you will never be better than second best. Share on X
Resources
- Jay Baer Website, Twitter, Linkedin
- ConEx 2018
Content Experience Lightning Round
What is your favorite game show to watch these days on television?
Jay is a big fan of The Price is Right. He’s watched it since he was a kid and loves the variety of games and people. He even says that being offered the position as host might be the only scenario where he’d be willing to sell Convince & Convert!
What makes drool-worthy ridiculously amazing barbecue?
Jay has a lot to say about this, he definitely loves good barbecue! He does point out that buying quality meat is definitely the foundation of great barbecue.
See you next week!
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