How to Build Human Connections through Analytics

Make Your Analytics Meaningful

The ad, the sponsored Facebook post, the free download, the blog—the list goes on and on of content businesses constantly create and put out into the world, and it’s all working towards the same goal: sales.
The time, effort, and money that your business is putting into various marketing avenues needs to count for something. There’s a wealth of data for you to gather and analyze, but it’s also easy to look at the numbers and lose sight of your real goal as a business.
It’s important to never forget that your customers are people—individuals—and that they are on a journey when interacting with you. Your analytics shouldn’t stop with things like first click attributions and simple numbers. When you put the effort into understanding your customer’s personal journey through tools like Funnelytics, you start to see which parts of your advertising are truly working for you.

In This Episode

• Why it is often difficult for businesses to break down which advertising efforts are working.
• Why first/last click attributions are not effective measurements.
• How to use Funnelytics to optimize your funnel.
• What separates a good business from someone just selling a product.
• How to connect with your customers while providing business value.

Quotes From This Episode

“We’re measuring people based on clicks, but that’s not the reality. They are actual people who go through a specific journey to get to your checkout.” — Mikael Dia
“If you position your entire business around your product or your service, you end up forgetting your customer.” — Mikael Dia
“If you look at any big company in the world, there's always something that humanizes the company.” — Mikael Dia Share on X

Resources

• The Complete Guide to Social Media for B2B from Salesforce
• ICUC
• Brandwatch
• Funnelytics