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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlonMarcus Sheridan, Author, Speaker & Co-Owner of IMPACT, is our guest on this episode of Social Pros, where he debunks common myths surrounding social media video content.
Shake Up Your Video Content
The internet is swamped with myths surrounding video content, but which ones are true? And, which ones should we ignore? Marcus Sheridan, author, speaker & Co-Owner of IMPACT, helps us separate the truth from the lies and reveals whether the length of the videos we share on social media actually matters.
Most people believe that the shorter a video is, the better. However, Marcus quickly debunked that theory when he pointed out that “the average #1 ranked video in YouTube search results is about 10 minutes long.”
Marcus Sheridan puts many of the world’s most popular video content myths to rest and shares a treasure trove of tips on using video and how to get your sales and marketing teams working closely together in social media and beyond.
In This Episode:
- 03:47 – Learn about Marcus’ agency, IMPACT
- 06:23 – How to use video to bridge the gap between sales and marketing
- 11:27 – Why the premise that your videos should be 90 seconds or less is not true
- 15:07 – When it makes sense for a brand to use live video content
- 17:53 – Why videographers need to be strong socially to be successful
- 21:59 – How video content can improve your social selling efforts
- 27:58 – Why Marcus left Facebook
Quotes From This Episode:
“The #1 email I get from marketers is this – ‘I don’t feel like I have the buy-in from leadership & from sales.”
The length of the video should correlate much more with where the person is in the buying cycle than anything else. Click To Tweet