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We’re delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch.
How Songfinch Delights Audiences
Songfinch is revolutionizing the custom gift industry, creating personalized songs with people’s unique stories. But how do they convey their magic on social?
Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros.
Brandon’s joined Songfinch just in January, so he explains his methods for sharing new ideas among an established social team…without stepping on toes!
Plus, he talks about the importance of user-generated content, their channel strategy and red flags when job-hunting.
A brilliant interview that becomes a bit of a brainstorming session!
In This Episode:
- 0:00 – Introduction
- 3:47 – Introducing our guest
- 4:01 – Introducing Songfinch
- 6:05 – Joining an established social team
- 8:57 – Leveraging UGC
- 11:16 – Pitching new ideas among an established team
- 13:46 – Songfinch’s artists
- 15:27 – Creative briefs
- 18:52 – Using different channels
- 21:44 – Leveraging underused platforms
- 27:10 – Pay to play on social
- 29:10 – Looking for a new role
- 33:47 – Brandon’s final two
- 35:18 – Outro
Quotes From This Episode:
When it comes to a channel strategy, I’m looking at everything. We’re trying to reach everyone. Everyone can write a song with a story. Share on X“If someone asked me ‘What do you think about BeReal?’, I’d consider it and see how it could work. I don’t want to cancel anything out because I could miss a surge of customers.” @raisedbystyle
“We’re willing to test ideas. Sometimes marketing creatives are tied to one idea, but we’re collaborative in saying that ‘Maybe this new approach will work’.” @raisedbystyle
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