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We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.
Become a Better Marketer with Paid Social
Need a paid social refresher?
The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.
In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.
Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!
A super-insightful episode for any social pro.
In This Episode:
- 0:00 – Introduction
- 4:45 – What Andrew is up to
- 8:16 – Data best practices
- 17:12 – Misconceptions around paid social
- 23:30 – Identifying progress
- 27:46 – Setting up for long-term success (and breaking free from platform changes)
- 35:57 – Data protection vs needing that data
- 45:11 – Andrew’s final two
- 47:52 – Outro
Quotes From This Episode:
In order to remain good at what we do, we have to do the hardest thing constantly and consistently and well. Share on X“In today’s world, you have to look at multiple sources and then choose one and say: “this is what we’re going to look at to understand what’s happening.” @andrewfoxwell
“Have expectations of how long paid social will take. If you don’t, you’re going to get impatient. You can get creative and a lot of things can work.” @andrewfoxwell
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