Greatest Hits: Inside Glossier’s Iconic Social Approach

Glossier’s ‘Secret Sauce’ for Becoming Agile on Social 

We all know how fast-paced social media is. It simply does not sleep.  

There are many brands out there whose social media speed and efficiency are off the charts. One of them is the skincare and beauty brand, Glossier. So how do they do it? 

Here, we revisit episode 544 where we ask their Senior Manager of Social & Digital Content, Jamie Dinar, about their ‘secret sauce’. 

Jamie explains how her team is empowered to act fast and says that clear communication between colleagues is key to being proactive in social. 

Plus, she explores how they replicate in-store customer experiences online, keep their brand voice united and stay in touch with their community. 

In This Episode:

• 0:00 – Introduction 
• 1:07 – Introducing Jamie Dinar 
• 2:37 – How Glossier came to be a legendary brand on social 
• 4:52 – What Jamie’s role looks like 
• 9:08 – Do Glossier eat, sleep and breathe social? 
• 15:03 – How Glossier tap into their vast community 
• 18:09 – Optimizing to keep brand voice across platforms 
• 21:24 – Replicating in-store experiences online 
• 24:06 – Jamie’s TikTok Live experiences 
• 28:30 – Jamie’s Final Two 
• 30:41 – Outro 

Quotes From This Episode:

We’re making sure that our channels are speaking to the people that represent our community, and really trying to bring those voices to the forefront of our platform. Share on X
“Visibility and clear communication are really key when it comes to moving fast in social.” Jamie Dinar
“Fortunately, and unfortunately, we are fully tapped in, 24/7, to what’s happening on social.” Jamie Dinar

Resources:

• Schedule a consultation with ICUC 
• Grab your free Social Media Audit Bundle 
• Connect with Jamie on LinkedIn 
• Follow Glossier on Twitter