Hosted By
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content.
How to Be Consistently You on Social
What’s Delta Vacations’ formula for social media success? It turns out that Arielle Berlinsky and her team don’t follow a strict formula, but that’s part of what makes their content so fresh, exciting, and engaging.
Arielle Berlinsky, Social Media Marketer at Delta Vacations, is a big believer in doing what works for you on social and not just following the crowd. Your audience wants to see the human, caring side of your brand, and you can only do that if you have a team that genuinely cares about the content.
Arielle takes us through her tips for social media success, including the importance of consistency, why you need to always deliver value, and why social pros should always ask themselves one key question: would you follow you?
In This Episode:
- 2:05 – What Arielle’s role involves
- 3:33 – How Delta Vacations’ social content inspires different audiences
- 5:16 – Arielle’s approach to different audiences
- 7:20 – How Delta Vacations uses audience’s content
- 8:37 – How Delta Vacations still sees success on Facebook
- 9:56 – Where Delta Vacations’ content fits into travel plans
- 13:00 – How Delta Vacations prioritizes inspiring content over promoting deals
- 15:50 – Arielle’s advice for keeping social fresh in corporate marketing
- 19:00 – Arielle’s approach to personal branding on LinkedIn
- 23:58 – Should you throw out the formula on social media?
- 29:24 – The final two questions
Quotes From This Episode:
Would you want to follow you? Keep asking yourself that question when you're writing content because that's something people forget. Share on X
“You need to care about what you’re posting about in the company you work for. If you hate finance like I do, you shouldn’t be doing social media for a financial group.” Arielle Berlinsky
“Do what works best for you. If videos are your thing, post those consistently. If you care about long–form writing, put that into your work. As long as you’re making a conscious effort to be consistent, that is key.” Arielle Berlinsky
Resources:
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
