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What are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros.
Do Data-Storytelling the Right Way
With every sales presentation you make, you have the chance to influence your audience and make a lasting impact – and data is often a crucial component. But Convince & Convert Strategist, Sunny Hunt, believes it’s not as simple as plonking a screenshot into a slide deck. Adding color and visual aids can bring your data-storytelling to life.
In this episode, Sunny shares her useful D.A.N.C.E. formula to help you revitalize your data-storytelling and reach your audience in more meaningful ways. Plus, she explains why simplicity is key when you collect, analyze and present your data and tells us why generative AI can be useful for presentations – so long as you proceed with caution!
In This Episode:
- 2:42 – Introducing Sunny’s D.A.N.C.E. formula
- 5:41 – The right data to share
- 8:46 – How to display data to an audience
- 14:38 – Why narrative is crucial when presenting data
- 21:35 – Remember to consider cadence
- 23:54 – Using AI to structure data visualization
- 26:18 – Considering engagement and feedback
- 31:13 – Sunny’s top tips for social pros
Quotes From This Episode:
Know your audience, what motivates them to engage and what the desired outcome looks like for them. Share on X
“If you’re presenting to the C-suite or a group of executives, you’ll use different language and have different pacing versus if you were presenting to marketing managers.” @huntinteraction
“Be careful with giving AI sensitive, proprietary information. My general rule is if you wouldn’t put it in a social media post, don’t give it to an AI tool, unless your legal team say it’s secure.” @huntinteraction
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