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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Why do people follow brands on social media? What prompts them to unfollow? How close are social media followers to becoming customers? These are important questions that just about every social pro has asked themselves. We can make guesses and predictions, but what does the data say? Hootsuite’s Social Media Consumer Report is full of incredibly useful data for marketers, and their Head of Content, Sarah Dawley, joins this episode to talk us through it.
Your Followers Want to See the Real, Authentic You
Social media is changing all the time, and with it, consumer expectations, preferences, and behavior. Hootsuite’s latest report provides solid data answering the key questions marketers have about social media. Sarah Dawley, the Head of Content at Hootsuite, joins us in this episode to highlight the most important findings for social pros to be aware of.
Sarah talks through data that answers key questions on why people follow and unfollow brands, the top things consumers are looking for, and how brands can tap into that. We talk about some of the more surprising findings around purchase intent, plus the not-so-surprising findings too.
Sarah gives her take on AI in social content generation and how it relates to (and potentially harms) the audience’s need for authentic content. We also hear some great tips on how brands can reuse and repurpose content, Hootsuite’s fantastic method for promoting the report, and why B2B social content should never be boring.
In This Episode:
- 2:30 – An introduction to the report
- 4:38 – How brands can connect with their audience
- 6:17 – The top thing that surprised Sarah about the data
- 8:05 – Why people unfollow or don’t follow brands in the first place
- 12:11 – How the use of AI affects authentic content
- 15:01 – How can teams use AI
- 17:33 – Why people follow brands on social media
- 21:17 – Advice on building an efficient content strategy
- 23:16 – The trick with repurposing content
- 24:32 – How Hootsuite promoted their latest report
- 27:40 – What holds B2B brands back?
- 30:13 – Where to find the report
- 31:42 – Sarah’s top tip for social pros
Quotes From This Episode:
Instead of saying ‘we need to be more creative because it's the internet and the internet needs creativity,’ it's like, no, the business needs creativity to grow and to thrive over the long term. Share on X
“At Hootsuite, we have a rebellious disregard for boring B2B marketing. It is not in our DNA at all. I’ve been at Hootsuite for nine years and I don’t think anything we’ve ever put out has been boring. We’ve earned trust with leadership through creative, out-of-the-box campaigns.” @sarahdawley
“We asked, ‘when you’re thinking about following a brand, what aspect of their presence on social is the most appealing to you?’ And across the board, no matter what generation, it was the idea of authenticity. They said that was the number one most important thing.” @sarahdawley
Resources:
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