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As a creative, where do you stand on AI? Do you see it as a friend or foe? In this episode of Social Pros, we speak to Simon Berg, Founder of Ceros who talks about the use of AI in the creative space and how we can find that happy place in the middle…
Unlocking Creativity Through AI
New AI tools are coming at us thick and fast. That genie has well and truly left the bottle and as creatives, it’s time to decide whether we’re going to embrace it as a part of our work processes or get left behind.
While this might sound harsh to some, it’s the conversation that everyone is having and it was great to dive into it with British entrepreneur and thought leader on AI and creativity, Simon Berg.
Simon opens up about his journey from struggling with academic and family constraints, to finding solace in creative expression. He emphasizes the significance of embracing AI as a collaborator, providing many of his own experiences navigating its potential and challenges.
He also talks about the importance of authenticity, how to effectively brief AI tools, and the role of constructive feedback in personal and professional growth. Simon also expresses his vision for a future where productivity is driven by creativity, underscoring the necessity for organizations to adapt to the insanely quick advancements in AI technology.
In This Episode:
- 1:08 – The early days of Ceros and what it is today
- 2:33 – What it was about the creative space that Simon felt needed a solution like Ceros
- 4:56 – How Simon came to start interacting with AI and how he feels about it as a creative
- 8:23 – Simon’s advice for creatives worried about gen AI uprooting everything they’ve known
- 13:06 – Why we should play with AI and the benefits
- 15:08 – How organizations should support and onboard their people when introducing new AI tools
- 18:54 – Unpacking the concerns around the opportunity for AI tools to inherit bias
- 19:37 – How to brief your AI companion better so the results are authentic and accurate
- 25:36 – Simon’s advice to someone looking to express themselves more creatively
- 25:46 – Why you need to surround yourself with people who tell you what you need to hear not what you want to hear
- 29:51 – What Simon is most looking forward to over the next five years
- 32:30 – Where to connect with Simon
- 33:43 – Simon’s advice to Social Pros
Quotes From This Episode:
“There's a spectrum, right? There's, ‘it's the Terminator, it's coming for everything, it's going to destroy us.’ And then there's the dismissal. ‘It's just this sort of silly little tool that we use’. And I'd argue there's a happier place in the… Share on X“When it comes to AI and the tools that are out there, the interesting thing is that there are hundreds and hundreds of them. And they’re appearing by the day. The exponential pace of technological advancement at the moment is 10x what it’s ever been. What used to take five years is now taking five months.”
“Surround yourself with people that will tell you what you need to hear, not what you want to hear. That’s really helpful.”
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