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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
What does it take to manage social media for a global brand like Uber? We hear the secrets to their social success in this episode with N’Yaisha Aziz, the Global Social Media Lead at Uber, who takes us through Uber’s strategy and approach to building winning campaigns that resonate.
Don’t Underestimate the Real-Life Impact of Social
How can we make our social media content resonate and create a real impact online? N’Yaisha Aziz joins the podcast to share Uber’s approach to community, adapting to cultural trends, and creating viral campaigns that people talk about at the dinner table. Heading up both sides of the business, Uber and Uber Eats, N’Yaisha operates across the brand team, product marketing, and social impact to deliver campaigns, initiatives, and messaging through engaging campaigns and organic content.
We hear some behind-the-scenes stories of Uber’s successful campaigns, including a holiday campaign with the “Queen of Christmas,” Mariah Carey, and how she got to work on content in real-time for the Super Bowl. N’Yaisha explores the impact of community-driven content, the challenges of balancing campaign work with organic social media, and why Uber prioritizes shareability and comments as key metrics for success.
In This Episode:
- 2:12 – What N’Yaisha’s role involves and a typical day in the life at Uber
- 4:00 – How N’Yaisha balances the campaign side and the organic side
- 6:12 – How Uber makes space for content that works on both a local and global level
- 9:15 – How Uber manages its content calendar while keeping the community engaged
- 11:17 – Why Uber prioritizes shareability and comments as key metrics
- 14:02 – N’Yaisha’s take on pushing boundaries in social
- 16:11 – N’Yaisha takes us through Uber’s holiday campaign with Mariah Carey
- 20:19 – Drafting a creative brief for Mariah Carey
- 24:00 – Working on campaigns that tap into sentimental moments
- 27:58 – What it was like working on real-time content at the Super Bowl
- 30:05 – Where N’Yaisha goes for inspiration
- 35:05 – N’Yaisha’s top tips for aspiring social pros
Quotes From This Episode:
“Comments are a gold mine because your community is essentially telling you what they want to see, how they want to see it.” Share on X“I think having bigger teams and people who are vocal on those teams sharing what they’re seeing allows us to better fill up our calendars because we’re able to connect with different pockets of the internet so that every consumer feels like they’re being seen.”
“Bringing social to IRL and having that kind of “circular economy” of everything happening on the internet, manifesting in real life, things happening in real life, ending up on the internet is always really fun for me.”
Resources:
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