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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
It’s time to put aside those rigid, long-term social media strategies. Social is changing, and flexibility is the new superpower. In this episode of Social Pros, Jayde Powell, Founder and Head of Creative of Em Dash, shares her tips for brands and creators to achieve success in today’s social era.
“Do What Authenticity Means to You.”
As a true “creatorpreneur,” Jayde isn’t just the Founder and Head of Creative at Em Dash, a content and creative development agency. She has a ton of other projects, including hosting the LinkedIn series #CreatorTeaTalk, being the Co-Founder of Weed For Black Women, a media hub and online community, plus managing her own personal brand. She joins this episode to share her strategies for creating brilliant content for brands and collaborating with creators, plus how she developed her own personal brand on LinkedIn, aka “the Briefcase App.”
We hear why she favors flexibility and adaptability in social media strategies over rigid, long-term plans that often fall short in the fast-paced social media world. She suggests that brands should focus on developing teams who live and breathe social and can create high-quality content with a more flexible approach.
We also talk about the creator economy and Jayde shares some invaluable tips for creators on negotiating pay and developing business savviness. She suggests that brands look beyond partnering with creators for one-off campaigns and instead work on more sustained collaborations. The episode also explores Jayde’s journey from corporate life to becoming a successful creator on LinkedIn, where she found success by staying true to her authentic voice and personality.
In This Episode:
- 2:08 – Jayde takes us through all the different projects she manages to balance at once
- 3:54 – Why Jayde first got into the creator space
- 5:34 – How Jayde turned away from Twitter/X to find success on LinkedIn
- 7:55 – Advice on finding your footing on LinkedIn
- 11:20 – What are brands getting right in the creator economy?
- 14:47 – Jayde explains some of her brand partnerships
- 15:53 – Why creators need to be business savvy
- 17:44 – Negotiating pay as a creator and getting paid what you’re worth
- 19:37 – Jayde explains how the Weed For Black Women community began
- 23:32 – What she’s learned about running a community
- 25:48 – How Jayde evaluates success
- 27:10 – Where brands are doing their communities injustice
- 29:07 – Advice for brands starting from scratch
- 31:04 – Why planning social media content too far in advance isn’t worth it anymore
- 34:29 – How creators can set boundaries to avoid burnout
- 38:24 – Jayde’s top tips for aspiring social pros
Quotes From This Episode:
“Don't look at what other people are doing and try to replicate that. Do what feels most natural to you so that you're not putting on a performance.” Share on X“The brands that find those relationships to be most successful are the ones that are sustaining a longer-term relationship with their creators and making sure it makes sense throughout that partnership.” @jaydeipowell
“I think what actually makes more sense is focusing less on the go-to-go strategy every quarter and more so on, is the team equipped to pump out content? Because social revolves around content.” @jaydeipowell
Resources:
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