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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
How can brands build stronger partnerships with creators? We revisit this ever-important topic with Lucy Quick who joined us last year to talk about the secrets to successfully collaborating with influencers. This episode is a must-listen if you missed it the first time around and want some solid examples and tips on how to build brilliant partnerships with creators.
Lucy is the Creator Partnerships Manager of Global E-Commerce Operations at TikTok, and she shares her unique perspective on how brands can tap into the goldmine of influencer marketing and build real partnerships with creators.
Build Winning Partnerships with Creators
It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what’s the secret to turning simple collaborations into strong partnerships?
Lucy works with both brands and creators at TikTok so we couldn’t pass up on the opportunity to pick her brains. She provides insights on the current state of influencer marketing, reveals what questions brands should be asking, and explains why storytelling with data is the best way to prove your ROI.
Plus, Lucy shares why working with macro influencers could be a huge win for your next marketing push and the secrets behind the most successful campaigns she’s worked on.
In This Episode:
- 1:19 – The current state of influencer marketing
- 5:45 – Questions that brands aren’t asking enough when working with influencers
- 8:47 – The top trends Lucy is seeing in the industry right now
- 12:43 – When influencers pivot to becoming competitors with brands
- 15:46 – How brands can strike a good balance between micro and macro influencers
- 17:36 – How brands should approach influencers in the early days of their career
- 19:56 – The best ways to talk about ROI and metrics
- 22:24 – How to navigate regulations around influencer marketing
- 24:41 – Lucy tells us about a funny campaign experience
- 27:05 – The different skill sets required for livestreaming
- 34:02 – Lucy’s tip for becoming a social pro
Quotes From This Episode:
“The generations below us, they have been on their phones and computers their whole lives. They have been sold to digitally from their first breath and they're sick of it.” Share on X“Having conversations with smaller creators and being part of their growth will often build really nice loyalty.”
“The most successful campaigns I’ve worked on have had a mix of micro- and macro-influencers.”
Resources:
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