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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Candy fans unite! This episode is for you. Grab your favorite flavor of Nerds or indulge in some controversial candy corn and tune in to hear Annie Belgrade, Senior Manager of Integrated Content Marketing at Ferrara Candy Company, talk about finding the sweet spot in your social strategy.
Unwrap Your Unique Brand Voice with LoFi Content
Annie Belgrade joins us in the run-up to Ferrara Candy Company’s busiest time of year aka the “Super Bowl” of candy season, Halloween. With months of advance planning to real-time engagement, she reveals how Ferrara keeps its finger on the pulse of candy conversations across social media.
She talks about the challenges of managing multiple brand personalities under Ferrara Candy Company and how her team assigns unique voices to each depending on the audience that favors each brand. Conversations over social media with each brand are the results of tireless manual work, seeking out trending topics and candy talk on each platform. The result? Authentic and relatable content that feels like you’re chatting to a friend with a sweet tooth.
We hear how Ferrara Candy Company manages both organic and paid social, and why “LoFi” content is their preferred style over presenting a “polished façade.” As a bonus, Annie also shares a secret recipe that might just convert the candy corn haters.
In This Episode:
- 3:41 – An introduction to Annie’s role at Ferrara Candy Company
- 4:39 – How Annie’s team manage content during the busy holiday season through social listening and organic engagement
- 7:22 – The importance of manual work over automation
- 10:35 – A candy corn combo that might even convert the haters
- 11:42 – How Annie’s team manages accounts for at least 10 different brands
- 14:22 – How they determine which brands and platforms get more attention
- 16:27 – Why paid and organic social should complement each other
- 18:28 – Why “LoFi” content is gaining popularity
- 19:22 – What bugs vs. excites Annie about working with social media
- 21:53 – Annie shares her experience of winning a film fest award on TikTok
- 25:01 – How Ferrara Candy Company works with influencers and got a surprise endorsement from Kylie Jenner
- 28:58 – The most important social channels for Annie’s team
- 30:12 – Annie’s predictions for the future of content and influencer marketing
- 32:42 – Annie’s top tip for those aiming to become a social pro
Quotes From This Episode:
“If you really focus on what you're passionate about in your niche and rely on your team for what their passions are, together you can make a stronger, more well-rounded team.” Share on X“The more brands can break down their perfect façade and be real, the better.”
“LoFi content is the way to be. Everything should feel like you shot it on your iPhone.”
Resources:
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