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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
As it’s Thanksgiving week, we’re taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Marketing Association. In this conversation, Bennie breaks down how AMA supports both academics and practitioners, shares his perspective on AI’s ethical and legal challenges, and even explains why LinkedIn is his platform of choice. Most memorably, he highlights why he believes marketing is equal parts art, science, and magic.
Marketing is Art, Science, and Magic
The American Marketing Association is probably an organization you’re familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it supports those on the academic and practitioner side of marketing.
We hear his thoughts on AI and the ethical and legal considerations that marketing pros need to know about – some of which differ by state and country. Bennie also explains why LinkedIn is the platform of choice for his personal brand and AMA.
Bennie shares his advice for the future marketing leaders, and we chat about why marketing today doesn’t just belong in the creative realm. There’s also a science to it (with a dash of magic too). He outlines how marketing pros can communicate the value of marketing to a wider organization, the importance of taking risks, and his advice for the Social Pros community.
In This Episode:
- 1:08 – How the American Marketing Association supports the marketing community
- 4:58 – Why marketers need communities more than ever
- 7:28 – How marketers can embrace AI
- 11:00 – What marketers need to know about different privacy regulations
- 13:13 – Balancing communication with community members
- 17:24 – How Bennie speaks to future marketers
- 20:38 – How marketers can communicate their value to a wider organization
- 24:46 – Why risk and curiosity are key to marketing
- 29:37 – Leading authentically in marketing
- 31:23 – Bennie’s one tip for those wanting to become a social pro
Quotes From This Episode:
“No risk, you don’t win. And some of the biggest risk is not doing anything.” Share on X
“You don’t want to be focused so much on the work that you miss the opportunity.” @BFjohnso
“The totality of marketing from brand to research, to insight, to comms, to event and experience and social, all of that has value to driving a business forward. Our challenge is always making sure we have the language to translate value to the other parts of the business.” @BFjohnso
Resources:
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