Adam Buchanan is a digital marketing strategist with experience at Cabela’s, Columbia Sportswear Company, and Backcountry.com.
Adam specializes in influencer marketing and has worked with over 2,500 influencers for brands. He is also passionate about social customer service and spoke on the topic at Socialmedia.org. He built the social media strategy for Cabela’s and Columbia Sportswear. At Columbia, he started one of the outdoor industry’s first brand ambassador programs with the mindset that these programs should be built upon trust and authenticity.