Master Marketing Personalization with a Data-Driven Approach [Book Excerpt]
Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization, is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a lot of marketers are still […]
Top 5 AI Writing Assistants for Smart Writers to Use in 2025
Are you a freelance writer who wants to speed up your writing process? Or are you a marketer trying to make your content production processes more efficient? If so, you will find AI writing assistants helpful. An AI writing assistant is an application that uses artificial intelligence technology to help writers create and proofread content […]
Key Considerations for Smart Marketing Leaders Adopting AI
If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and […]
TikTok Magic: How Four Brands Cashed In on Going Viral
Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office […]
Selling to People: What B2B Branding Can Learn From B2C Marketers
Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing […]
Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success
Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Ascend2 consistently provides marketing professionals with research on marketing trends to help them stay […]
7 Ways YouTube Can Transform Your Brand’s Digital Presence
Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical, the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms (hello, Threads!), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an […]
Strategic Rebranding: When It’s Necessary, and How to Maintain Brand Equity
“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your […]