Recession-Proof Your Marketing Workshop
Smart, Strategic Marketing for Uncertain Times
A half-day workshop to help B2B and enterprise marketers reduce waste, refocus efforts, and build a more resilient marketing engine.
Is your marketing strategy built to thrive—even in a downturn?
In times of uncertainty, the old playbook doesn’t cut it. Budgets shrink. Buyer behavior shifts. Leadership demands faster ROI and clearer results.
This workshop is your chance to step back, take stock, and rebuild your marketing approach for resilience and impact.
You’ll walk away with actionable insights, new tools, and clear priorities for what to do more of, do less of, start, or stop—all based on your real data, audience, and goals.
What You’ll Get
- A clear picture of what’s working—and what’s wasting resources
- Better focus on your
- highest-value customer segments
- Practical frameworks for budget reallocation and optimization
- Stronger, smarter messaging tailored to today’s buyer
- An action plan you can start implementing tomorrow
- Prioritization of business categories based upon economic outlook
Module 1: Refocus Your Strategy
Identify where your marketing is working (and where it’s not).
✔️ Map efforts across ROI vs. strategic value
✔️ Learn how B2B buyer behavior changes during downturns
✔️ Cut the “random acts of marketing”
Module 2: Pinpoint Your Highest-Value Customers
Your best customers aren’t always your biggest.
✔️ Use segmentation to prioritize the most resilient, profitable segments
✔️ Define your customer tiers to understand where to focus
✔️ Align sales + marketing around shared targets
Module 3: Spend Smarter: Budget Audit & Optimization
Where to cut. Where to double down. What to optimize.
✔️ Conduct a lean-budget audit
✔️ Evaluate short- vs. long-term plays
✔️ Brainstorm quick optimizations across your funnel
Module 4: Reposition Your Messaging for Tougher Times
Recession-era messaging requires empathy, trust, and proof.
✔️ Explore behavioral insights behind buyer motivations
✔️ Refocus your messaging on value, efficiency, and risk reduction
✔️ Rewrite one of your core messages in real time
Module 5: Measure What Matters
Build dashboards that serve strategy—not vanity metrics.
✔️ Use our 7As framework to improve your reporting
✔️ Identify audience data you should be collecting
✔️ Spot gaps in your current dashboards and reporting
Who It’s For
- B2B marketing leaders under pressure to do more with less
- Enterprise teams looking to make smarter bets
CMOs, VPs, and directors ready to refocus and reprioritize - Anyone tired of wasting budget on low-impact activity
Results You Can Expect
- A prioritized list of actions to make your marketing more efficient
- Tools and templates for ongoing decision-making
- New clarity on where revenue actually comes from
- A more confident, cohesive team aligned on what matters
Bonus: Add-On Strategy Services Available
Take your workshop insights even further with:
- Channel Playbooks – tailored recs for your top channels
- Competitive Maturity Map – assess where you stand (and how to grow)
- Strategic Prism – clarity on your big-picture marketing strategy
- Analytics Dashboard Buildout – simplify how you track what matters
- Content Atomization Sprint – turn existing assets into multichannel workhorses
Book a Session for Your Team
Limited workshop slots available this quarter.
Virtual or in-person options available.
Workshops typically run 4 hours. Custom formats available.
Let’s recession-proof your marketing—together.