Content Marketing Creation

80% of Content Marketing Fails

The overwhelming majority of content marketing executions don’t move the needle on business goals, according to multiple studies.

Why?

Three reasons. In some cases, the content itself isn’t relevant enough. In others, the content isn’t good enough. Or sometimes, it isn’t amplified sufficiently.

We want you to stop wasting time and money on content that doesn’t work.

We can help.

We can help. We’ll work with you to determine what your customers really want, where you’re exceeding those expectations, and where you may be falling short. And then we’ll work together to create interesting, engaging, impactful content executions that make a difference.

Our team of content creation experts have years and years of experience with just about every dimension of content marketing, including:

  • Short form written content
  • Long form written content
  • Research-backed reports and ebooks
  • Podcasts
  • Episodic video shows
  • Webinar series
  • Social media series
  • Social media takeovers
  • Live social media video programs

See our 2020 opportunities guide.

See why companies like Oracle, Cisco, and David Weekley Homes work with us to create their most important content marketing.

Our clients and case studies speak for themselves.

Why us, instead of all the other places (including in-house, presumably) you could get your content created?

The Convince & Convert Content Creation Advantage

  1. Strategy Included. We are at heart a content marketing and customer experience strategy consultancy. Consequently, we make NO content without a deep understanding of how it fits into business objectives and audience needs.
  2. Experience Included. In addition to our work for companies and organizations, we have deep expertise in building our own content empire from scratch. Our blog is among the most popular digital marketing/CX resources in the world, we’ve built our own network of award-winning podcasts and video series, and we create and release multiple comprehensive research reports every year. Plus, we produce nearly 20 webinars every 12 months. If it’s a digital content execution, we’ve done it at some point.
  3. Amplification Included. The content we create for clients is automatically amplified to our large audience of business owners, marketers, and customer experience professionals. Does your other “content marketing agency” get nearly 3 million blog readers a year? Do they have an email list of nearly 75,000? Do they have millions of social media followers? We not only will create great content for you, we’ll help you get it SEEN.

In addition to our content creation programs, we also offer content marketing consulting for our clients, conduct content marketing training via workshops, keynote presentations, and boot camps, and provide email marketing consulting services.

What Great Brands Do That Good Brands Don't in Content Marketing

Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!