47 Tactics to Atomize Your Content Marketing

47 Tactics to Atomize Your Content Marketing

When it comes to content marketing, almost everyone thinks the only way to improve results is to create more content. But, in fact, we advise our content marketing consulting clients to squeeze more out of their efforts by remixing and refreshing their existing content before thinking about creating another piece.

One way to squeeze more out of your existing content is through content atomization.

What is content atomization?

Content atomization (a term first coined by Todd Defen from SHIFT Communications) is taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. Said another way, it is when you take one huge piece of content and break it down into eight smaller pieces of content.

3 Reasons to Atomize Your Content

For anyone serious about content marketing, I believe some form of atomization is a requirement, for three reasons:

1. Content atomization is resource efficient.

It allows you to cover more ground with your content, with less effort than making brand-new content marketing executions every time.

2. Content atomization helps win the relevancy wars.

Executing your content theme in multiple platforms and in multiple ways gives you a better chance of producing content in a form that is hyper-relevant to a particular segment of your audience.

3. Content atomization includes built-in amplification.

By taking your big idea and spreading it in many, smaller ways, you envelop your audience with the concept. It feels like you’re “everywhere” and creates an attention multiplier effect.

47 Ways to Atomize Your Content Marketing

Now that I’ve (hopefully) convinced you why you should atomize your content, here is a a list of all the places and ways you can atomize content marketing. How many of these have you tried?

Audio Tactics

1. Podcast

2. Soundcloud file

Blogging Tactics

3. Blog post on your blog

4. Guest blog post

5. Linkedin blog post

6. Medium post

7. Quora post

8. Infographic

Community Tactics

9. LinkedIn Group

10. Facebook Group

11. Forum/Discussion Board post

Long-form Content

12. eBook

13. Whitepaper

14. Research study

15. Case study

16. Testimonial/interview

17. Webinar

Messaging

18. Email

19. Event-triggered email (marketing automation)

20. SMS messages

Paid Tactics

21. Remarketed display ad

22. Pre-roll video

23. Sponsored Tweet

24. Sponsored Pin

25. Boosted Facebook post

26. Sponsored Instagram post

27. Sponsored LinkedIn InMail

Social Content

28. LinkedIn status update

29. Facebook post

30. Tweet

31. Twitter card

32. Instagram photo post

33. Pinterest pin or board

34. Snapchat story

35. Photo gallery

User-generated Content

36. Interactive quiz

37. Poll

38. UGC contest

Video

39. YouTube video

40. YouTube Live video

40. Facebook video

41. Facebook Live video

42. Instagram video

43. Twitter video

44. Video podcast

45. Pre-roll video

46. Periscope live video broadcast

47. YouTube Live Video

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