Higher Education Marketing Report - Meltwater

Higher Education Marketing Report:

Bridging the Gap Between Student Needs and Marketing Strategies

Supercharge your undergraduate marketing efforts with our latest research findings.

What’s Inside

As digital channels like social media, video streaming and AI continue to evolve and shape the marketing landscape, higher ed marketing leaders need to optimize their strategies and content to students’ preferred sources and expectations.

This report walks through impactful strategies marketers can use to reach potential students and differentiate themselves from competitors through some key areas:

Messaging and tactics that most resonate with students
The biggest gaps between what marketers are doing and what students want to receive
Which digital channels matter most to students — and where marketers are investing resources
The frequency and use of AI in marketing to students

Get Actionable Intelligence to Realign Your Marketing Strategies and Drive Enrollment

Higher Education Marketing Report:

Bridging the Gap Between Student Needs and Marketing Strategies

What’s Inside

You may also be interested in...

[Series] Data-Driven Decisions with Zontee Hou

[Podcast] Harvard Graduate School of Education

[Article] Social Media Audits for Higher Education