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How an Ivy League Uses a Social-First Approach to Build Community

Posted Under: Social Pros Podcast
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Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

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This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


How does an Ivy League school manage its social media with a small team? We asked Maya Wesby, Social Media Manager at Harvard Graduate School of Education, for some insider insights into her role on this week’s Social Pros.

Stay Curious and Seek New Opportunities for Growth 

With a small social media team consisting of Maya Wesby (Social Media Manager) and a student intern, a key part of Maya’s role is wearing many different hats. While challenging, Maya’s realm of responsibility includes creating social-first content for multiple platforms, videos, editorial content for the website, and even a podcast on top of it all.

Maya joins this episode of Social Pros to share her secrets to balancing it all and creating engaging content for students, alumni, faculty members, and anyone else interested in learning about the school.

In this episode, we hear how Maya has become a master at prioritizing the best content to work on, how she jumps on opportunities to create new content, and where she gets inspiration from. We also hear a bit about her personal branding on LinkedIn and why she’s a big fan of the platform.

In This Episode:

  • 1:38 – Maya gives us an introduction to her role
  • 4:13 – Who Maya’s audience is on different platforms
  • 5:11 – The challenge of managing different brand voices across social media channels
  • 7:07 – Balancing social-first content to build a community with the institution’s needs
  • 8:18 – How Maya prioritizes what content to work on in a small team
  • 10:08 – Maya’s experience with generative AI
  • 13:06 – How Maya seeks out student events that make great social content
  • 14:50 – The types of engagement Maya seeks out and how she manages reporting
  • 16:45 – Maya shares some of her favorite content projects
  • 20:26 – How to review last year’s content and take it up a notch
  • 23:29 – Why Maya uses LinkedIn for her personal brand
  • 27:54 – Maya’s top tip for those looking to become a social pro

Quotes From This Episode:

“I recommend adding your email to all the student newsletter emails or just OSA and things like that because they'll post events that I put in my calendar. Was I necessarily invited? No, but I know that's going to be winning social content.” Click To Tweet

“We did this on social once before and it did well, how can we take that up a notch and do even better this time around?”

“Because I am on a small team and I’m the only dedicated social media person, LinkedIn has really been a wonderful space to connect with other social media folks, other marketing folks, to poke their brains a bit.”


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