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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, is a certified friend of the Social Pros podcast! We’re thrilled to have him back as a third-time guest on the show to talk about his work at CPSC and his tips for making safety content fun and engaging.
Let’s Bring Positivity Back to Social Media!
How do you take something like product safety information and turn it into a library of fun, interesting, and entertaining content? Well, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, shares his secrets in this episode.
We hear a rundown of what social is like at CSPC, how it’s changed since we last spoke, and Joseph’s creative approach to getting important information out there.
Joseph shares stories of unique social campaigns he’s worked on, from the CPSC album drop to its Marvel-like universe of characters, including Potato the Dog, Copernicus Jackson the Cat, and Quinn the Quarantine Fox, who all share important messages with the public.
Aside from talking about safety memes, Joseph chats about the importance of engagement data, evergreen content, and communicating different safety issues around the U.S.
In This Episode:
- 3:35 – What social media is like at CPSC and what’s changed
- 6:25 – How CPSC strikes a balance between serious information and fun content
- 8:40 – Joseph explains the album drop campaign
- 13:50 – Taking a more creative approach to communicating with the public
- 15:52 – How Joseph gets creative ideas approved
- 19:28 – How government agencies are evolving on social
- 26:47 – How CPSC uses engagement data and social listening
- 29:34 – Joseph explains his favorite projects and why CPSC has a Marvel-like universe of characters
- 32:47 – Joseph asks our Social Pros hosts about following government accounts
- 37:08 – Why people are looking for more hopeful content on social
- 38:13 – Joseph’s top tip for anyone looking to become a social pro
Quotes From This Episode:
“You always want to experiment, but at a point you also need to say, okay, we have to keep doing what's working. We have a proven track record. We know what we're doing. That's helped us a lot.” Click To Tweet“I think acquiring multiple skills is still the best advice I could give a person who wants to be a social media creator.”
“People trust us more because we’re speaking to them in a way that they’re finding enjoyable.”
Resources:
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