Higher Education Marketing and Strategy with Convince & Convert

Increase Applicants, Improve Alumni Relations, and Effectively Speak to—and Reach—Your Unique Audiences

You may already have a content marketing, social media marketing, digital marketing, word of mouth, or student and parent online experience initiative. The question now is: are you headed in the right direction? What could be better? What should you add? What should you remove? How do you stack up to other schools your potential applicants are interested in applying to? What’s next, and what is just a passing fad?

That’s what we do. We help many higher education institutions and non-profits create effective strategies for student, parent, alumni and donor attraction and retention.

We provide full-service audits and strategic plans; one and two-day workshop intensives; and keynote presentations around the world.

We’re experienced, honest, fast, fair, easy to work with, and our full list of clients speaks for itself. Our Net Promoter Score is 78, putting us above Ritz-Carlton in customer satisfaction.

Higher Education Marketing Resources to Inspire You

2019 Best Websites for America's Universities2019 Best Websites Among America’s Top Universities {Report}

In our latest research, we reviewed the websites of the top 50 universities in the United States, in order to see how the largest schools represented themselves to the key audiences they serve through their primary online presence.

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How America's Largest University Uses Social For BrandingHow America’s Largest University Uses Social for Branding {Podcast Interview}

In this special episode of the Social Pros podcast, Adam Pierno, the Associate Vice President Marketing Strategy of Arizona State University, discusses how universities can leverage social for powerful branding.

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How Loyola University Created a Personalized Video Campaign for Prospective Students {Podcast Interview}

In this recent podast episode of CONEX (the content experience show), Christopher Singlemann, Videographer at Loyola University Maryland, shares how he created a campaign that used survey information from prospective students to create a personalized video for each one.

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Higher Education Marketing Case Studies

Indiana University FoundationHow the Indiana University Foundation Engaged Young Donors

Check out our work with Indiana University’s foundation where we worked together to build a strategic program to address the changing demographics of younger donors and how to engage them in giving to their alma mater. In addition, C&C created a framework for the social and content marketing programs around the bicentennial campaign.

Arizona State UniversityHow Arizona State University Level Set Their Team of Over 400 Marketers

With a marketing team of over 400 people, how do you make sure everyone has the skills and knowledge to succeed? In this case study, we explain how ASU and Convince & Convert created a marketing hub that consisted of a custom year-long training series featuring best-in-class lessons on social media, content marketing, influencer marketing, and email marketing.

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University of Rochester Medical Center a C&C clientUniversity of Rochester Medical Center’s Revamped Social Media Strategy Increases Job Applicants and Improves Community Bonds

With over 26,000 employees and multiple hospitals, URMC’s sheer volume of stakeholders and priorities created challenges for social media consistent mobilization, resources and personalized activation. In addition, there was ambiguity in terms of social media’s purpose and how to measure its success. In this case study, we detail how URMC revamped their entire social media strategy with impressive results. See how we made it happen.

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What Higher Ed Marketers Say About Us

“We value the team at Convince & Convert as true partners. With their expertise and leadership together we built a growth-focused social and content strategy that our team implements daily. We continue to work on opportunities and adjustments as our internal and external audience needs shift.” – Jenna Rutschman, Director of Marketing, Communications, College of Social and Behavioral Sciences, The University of Arizona

“Our social media program at the IU Foundation was in its infancy when Jay and his team stepped in to help develop our new roadmap. They immersed themselves in our business and developed a comprehensive, step-by-step plan covering channel optimization, content strategy, data analysis, and business tracking. Convince and Convert exceeded our expectations in terms of thoroughness, detail, and breadth of creative ideas. After two years of work with C&C, we’re continuing to implement their recommendations with great success.” – Anne Wymore, Marketing and Annual Giving, Indiana University

“The presentations were fantastic. I am in awe of C&C’s work – the team’s talent, tenacity, and dedication are everything.” – Jennifer Brower, Central New Mexico Community Colleges

Let’s improve your higher education marketing. Talk to a strategist.

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