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VMA Viewership is Down, but Social Media is Alive with Conversation

Authors: Gabrielle Hughes Gabrielle Hughes
Posted Under: Influencer Marketing
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This Week in Realtime Media

Editor’s Note: After a lovely and relaxing Labor Day, it’s Tuesday, which means that we’re gearing up for a new installment of Realtime Today, a joint effort between Zignal Labs and Convince & Convert. In case you missed last week’s headlines, here are a few of the most important realtime media stories. To get the full scoop, subscribe to This Week in Realtime Media and get the full recap delivered directly to your inbox.

MTV’s 2015 VMAs

Tears! Wardrobe malfunctions! Presidential bids from superstar rappers!

Television’s most shocking night, also known as the MTV Video Music Awards, held onto that particular title for another year.

Pre-VMAs, many anticipated Miley Cyrus, Justin Bieber, Nicki Minaj, and Kanye West to be the most buzzed about artists. Our platform broke down who had the most mentions during her/his performance or appearance, which seems to support all the pre-VMA buzz:

Looking closer at Kanye, his acceptance speech for the Video Vanguard Award, in which he announced that he was running for president in 2020, generated a ton of online buzz–people even started speculating that he could team up with 2016 presidential candidate, Donald Trump.
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Celebrity antics and scandals aside, the award show also pulled in some interesting stats…

Twitter exploded during the telecast–this year’s show was the most tweeted about program EVER. The program also did well on Facebook, pulling in over 39 million interactions on Facebook, from more than 16 million users.

While social chatter was at an all-time high, the 2015 VMAs hit a record low in viewership, averaging only 5.03 million. This is a 40 percent drop from last year’s telecast, which drew in over 8.26 million viewers. Fewer people may have actually turned on their televisions to watch, but so many definitely paid attention to what went down throughout the show’s entirety through social media.

Google’s Makeover

If you remember a few weeks back, Google announced a massive reorganization under their new parent company, Alphabet. If that wasn’t enough of a shakeup, this week, the tech giant went on to unveil a brand new logo:

Following the news of Alphabet, this new, flat design is said to be representative of Google’s versatility. The company’s blog had this to say on the matter: “As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”

Taking the discussion to the (social media) streets, the most popular of tweets approved of the new logo.

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While there are many fans of the new design, there were also those noting that the logo looks “childish”:

Overall, the neither negative nor positive masses may have noted the change with a “meh”:

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Subscribe now to get the full This Week in Realtime Media delivered directly to your inbox. See you next week!

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