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4 Questions You Must Answer to Succeed on YouTube in 2019

Authors: Ray Buckner Owen Hemsath
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By
Ray Buckner

Anna Hrach

Convince & Convert
Ray Buckner

Daniel Lemin

Convince & Convert
Ray Buckner

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest, please email Leanna Pham at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Owen Hemsath, better known as consultant and speaker Owen Video, joins the Social Pros Podcast to discuss all things video strategy and YouTube.

Focusing Your Video Strategy

These days, no one is arguing that a video strategy is one of the most important aspects of your overall marketing strategy. Video puts your business in front of your customers in a far more personal and dynamic way than any other media.
According to Owen Hemsath, your video strategy should go well beyond creating another form of “buy this now” communication. From polished videos that educate and help your customers solve problems to rough live videos giving an up-close look behind the curtain, videos help give a real face and voice to your brand.
Don’t just create video for video’s sake, however! Take some time to understand your audience and what you can do to help them. A successful video strategy should keep your customers as the focus, benefiting them and deepening the relationship they have with your business—and elevating your brand in the process.

In This Episode

  • How to create a successful YouTube ad campaign.
  • Why you should have separate video strategies for Facebook and YouTube.
  • How to set up your live videos to repurpose later.
  • Why you need a multi-structured strategy for your YouTube channel.
  • How to refresh your most successful content on YouTube.

Quotes From This Episode

“Know who you’re marketing to and your purpose. What is the call to action? What is it you want people to do?” — @owenvideo
“My message to brands is to look at creating a live video show.” — @owenvideo
“We use awareness content to create massive retargeting lists of pre-qualified people.” — @owenvideo


See you next week!

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