6 Top 2020 Social Media Trends

6 Top 2020 Social Media Trends

Join Jay Baer and his co-host, Adam Brown, on this special episode of the Social Pros Podcast, where they celebrate the 400th episode of the show by discussing the top social media trends on the horizon for 2020.

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Full Episode Details

Social Media Trends6 Top 2020 Social Media Trends

The Social Pros Podcast launched back in January 2012 and 400 episodes later, we’re still talking about the intriguing and ever-changing world of social media.

A lot has changed since the first episode of the Social Pros Podcast aired. Platforms that once reigned the social kingdom have resigned. Others have emerged victorious and a select few have managed to survive the chaos. More than that, social has grown into an enormous realm of advertising and has provided marketers and businesses with the perfect portal to target and engage with their customers

But, what does the future look like for social? In this special 400th episode of the podcast, we review noteworthy strides in social from 2019 and explore six of the top social media trends on the horizon for 2020 and beyond.

In This Episode:

  • 05:13 – Why episodic social content and social media shows will gain momentum
  • 10:45 – The future of Facebook and what 2020 holds for Instagram
  • 18:18 – Why Instagram direct commerce will continue to be a success
  • 20:27 – Whether TikTok is likely to survive 2020 and beyond
  • 25:18 – The rise of ‘dark social’ and a prediction for what could be one of the most important platforms for brands in 2020
  • 30:21 – How the role of a social media professional needs to adapt in 2020
  • 34:53 – How has branding changed in the last decade

Quotes From This Episode:

Facebook buying Instagram was one of the greatest bargains of all time.” – @jaybaer

Twitter is oftentimes being used for social customer care aspects, whereas Instagram is going to be more of your emotional and marketing-oriented content .” – @adamcb

As Facebook newsfeed usage continues to drop, Instagram may be the life preserver that they needed.” – @jaybaer

We are seeing huge career trajectories for social media professionals, whether you're a community manager, a director, VP of social or digital marketing, etc.…the sky's the limit. Click To Tweet




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